Media Monitoring Specialist
Skills
About This Role
Overview
About the Company
Destination is a Saudi consultancy specializing in nation branding, reputation building, and identity development.
We partner with governments, flagship projects and public sectors, to shape perception, craft narratives, and elevate their presence locally and globally.
Blending research, creativity, and execution, we build identities that reflect purpose and inspire trust.
From strategic communications to national campaigns and soft power initiatives, we transform visions to influence.
Role Description
We are seeking a detail-oriented and analytical
*Media Monitoring Specialist*
to join our team in Riyadh.
The ideal candidate will be responsible for tracking, monitoring, and analyzing media coverage across traditional, digital, and social media platforms, while delivering timely insights and accurate reporting to support strategic communications and reputation management efforts.
This role requires strong analytical capabilities, high attention to detail, and the ability to identify relevant narratives, trends, and sentiment across media landscapes.
Key Reponsibilities
- Monitor media coverage across print, online, broadcast, and social media platforms.
- Track mentions, narratives, sentiment, and emerging issues related to clients, projects, and key stakeholders.
- Prepare daily, weekly, and monthly media monitoring reports and summaries.
- Analyze media performance and provide actionable insights to support communication strategies.
- Identify reputational risks, trends, and opportunities across local, regional, and international media.
- Categorize and evaluate media coverage by tone, reach, message pull-through, and relevance.
- Support crisis monitoring by flagging urgent issues and escalations in a timely manner.
- Maintain media monitoring dashboards, archives, and reporting systems.
- Work closely with communication, strategy, and account teams to align monitoring outputs with client objectives.
- Assist in benchmarking media presence against competitors or peer entities when needed.
Qualifications
- Bachelor’s degree in Media, Communications, Public Relations, Journalism, Marketing, or a related field.
- **2–4 years**
- of experience in media monitoring, communications, public relations, or research.
- Strong understanding of the media landscape in Saudi Arabia and the wider region.
- Experience in preparing analytical reports and executive summaries.
- Excellent written and verbal communication skills in English; Arabic is highly preferred.
- Strong attention to detail and ability to work under deadlines.
- Proficiency in Microsoft Excel, PowerPoint, and reporting tools.
- Ability to interpret media sentiment, trends, and narrative positioning accurately.
Required Skills
- Media Monitoring
- Media Analysis
- Reporting
- Research
- Strategic Communications
- Reputation Management
- Content Analysis
- Data Interpretation
- Attention to Detail
- Time Management
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