Media Manager

Location

DUBAI GENERAL OFFICE**Job Description**

• As a P&G Ecom Media Manager, you'll be dealing with all the crucial marketing and brand strategy decisions that will build our brand's strong impact among consumers.
• This is your chance to be a part of the breakthrough innovations and to take up some exciting assignments, take responsibility and ownership, lead initiatives and work in an environment where new and creative ideas flourish.
• This job is not only about what you will do, but instead how you feel: encouraged, heard, challenged, purposeful, valued and encouraged.
• How success looks like
• Demonstrate positive relationship building skills in initial engagements with multi-functional teams.
• Deliver Scorecard Business Targets, in line with the goals of the Business Unit
• Deliver Category growth, market penetration and gaining of New Users via Products Innovation Design
• Execute product launches with Excellence and own customer marketing support plans.

Responsibilities of the role

• **Strategy & Planning:**
• Develop and implement comprehensive e-commerce media strategies across various platforms (e.g., Google Ads, Meta Ads (Facebook/Instagram), Amazon Ads, TikTok, Pinterest, programmatic, affiliate marketing) to drive traffic, conversions, and customer acquisition.
• Conduct thorough market research, competitor analysis, and audience segmentation to identify opportunities and inform campaign strategies.
• Collaborate with marketing, sales, and product teams to align media strategies with overall business goals and product launches.
• Manage and forecast media budgets effectively, ensuring optimal allocation and ROI.
• **Campaign Execution & Optimization:**
• Plan, set up, and launch paid media campaigns across identified platforms, including keyword research, audience targeting, ad copy creation, and landing page optimization.
• Continuously monitor campaign performance, analyze data, and provide actionable insights for optimization.
• Implement A/B testing strategies for ad creatives, landing pages, bidding strategies, and audience segments to improve efficiency and effectiveness.
• Ensure campaigns are tracking correctly and reporting accurately.
• **Performance Analysis & Reporting:**
• Develop and maintain robust reporting dashboards to track key performance indicators (KPIs) such as ROAS, CPA, CTR, conversion rates, and spend efficiency.
• Provide regular, insightful performance reports to stakeholders, highlighting successes, challenges, and recommendations.
• Utilize analytics tools (e.g., Google Analytics, Adobe Analytics, Shopify Analytics) to understand customer journeys and identify areas for improvement.
• **Team Collaboration & Leadership:**
• Collaborate with creative teams to develop compelling ad assets and messaging tailored for specific platforms and audiences.
• Work closely with the e-commerce team to ensure a seamless customer experience from ad click to conversion.
• Stay abreast of industry trends, platform updates, and emerging technologies in the digital media space.
• **Vendor & Agency Management :**
• Manage relationships with external agencies and technology partners to ensure alignment with strategies and performance targets.

About us

Job Qualifications

• Bachelor's or higher degree in Marketing, Business Administration, or any relevant field.
• 1-3 years of relevant work experience in of proven experience managing and optimizing paid media campaigns specifically for e-commerce businesses.
• Strength in leadership, strategic and analytical thinking
• Excellent interpersonal and communication skills

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