Media Campaign Analyst-1

Role Overview

Campaign and Program Management

• Manage campaigns from brief through execution and launch.
• Support full-funnel, omnichannel media and guest experience strategies.
• Manage campaign timelines, workflows, deliverables, risks, and blockers.
• Coordinate execution across teams and maintain stakeholder communication and alignment.
• Co-lead cross-functional teams and initiatives with internal teams, stakeholders, and partners.

Strategy and Launch Governance

• Develop integrated media plans within established planning frameworks.
• Review AI-generated recommendations and provide feedback.
• Execute landing page optimization strategies and monitor guest experience KPIs.
• Conduct launch readiness reviews across creative, media setup, landing pages, and activation.
• Monitor campaign health and coordinate rapid issue resolution during execution.

Skills and Capabilities

• Strong understanding of digital media ecosystems, including social, programmatic, search, and retail media.
• Ability to translate business goals into actionable media plans and use performance insights to guide planning.
• Understanding of ecommerce, digital merchandising, landing page optimization, search, navigation, taxonomy, attribution, and discoverability.
• Strong campaign lifecycle, workflow, risk management, stakeholder management, communication, and conflict management skills.
• Ability to drive operational excellence through timeline, dependency, risk, and process management.
• Experience or familiarity with DV360, Meta, GAM, Microsoft Excel, PowerPoint, and business reporting tools.

About You

• Bachelor's degree in Marketing, Advertising, Business, Economics, Analytics, or a related field.
• 5+ years of experience in digital media, advertising, marketing, campaign management, media planning, or related disciplines.
• Experience supporting the planning, execution, and optimization of digital marketing or media campaigns.
• Strong analytical and problem-solving skills with the ability to interpret campaign performance data.
• Highly organized with strong attention to detail and the ability to manage multiple priorities.
• Effective verbal and written communication skills and the ability to collaborate across teams and functions.
• Familiarity with ecommerce, digital merchandising, landing page optimization, or guest experience best practices is preferred.
• Self-motivated, resourceful, and willing to learn new tools, technologies, and ways of working.