Media Buyer - PPC
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Key skills for this role
About the Role
Agency Coordination & Support Support the management of paid media performance across all platforms. Coordinate with the external media agency and track deliverables and timelin.
Key Skills for This Role
Full Job Posting
• Agency Coordination & Support
Support the management of paid media performance across all platforms.
Coordinate with the external media agency and track deliverables and timelines.
Assist in ensuring the agency follows best practices in campaign structure,
targeting, bidding, and optimization.
Participate in weekly performance meetings and follow up on action points.
• Campaign Planning Support
Assist in the planning of a full-funnel campaign (Awareness → Consideration →
Conversion).
Support alignment of paid media activities with commercial priorities, promotions,
and product focus.
Help coordinate testing initiatives (creatives, audiences, formats, landing pages)
internally and with the agency.
• Performance Monitoring & Reporting
- Review and consolidate reports and dashboards.
- Track key KPIs including ROAS, CAC, CPA, CTR, CPM, CVR, and AOV.
- Highlight performance trends and share insights with the team.
- Flag underperformance and support in identifying improvement actions.
- Budget Tracking
- Support monitoring of media spend across channels.
- Ensure budgets are being utilized in line with plans and highlight any
- discrepancies.
- Assist in tracking performance against targets and basic profitability metrics.
- Cross-Functional Coordination
- Work closely with internal e-commerce, creative, and content teams to support
- campaign execution.
- Assist in preparing clear briefs for creatives based on performance needs.
- Coordinate with marketplace teams to support promotional activities on platforms
- like Amazon.
- Execution Follow-Up
- Support communication with the agency on campaign updates, optimizations,
- and timelines.
- Ensure tasks are followed up and delivered on time.
- Assist in maintaining consistent execution and reporting cadence.
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