Media Buyer (Direct Response) & Creative Strategist - Two DTC Brands

Overview

• We run two products that need the same engine: a supplement (e-commerce) and a self-improvement app (subscription).
• Both are built, both retain.
• We need someone to work on paid acquisition.
• One operator to drive creative research and strategy, then execute it.
• You find what's already winning for competitors, add a twist, a sharper USP, a unique mechanism, and scale it.
• You mine Meta Ad Library and TikTok Creative Center for angles, turn them into hooks and scripts, direct our (AI) video editor to produce a high volume of tests (and push him to move faster), then run the buying.
• You propose funnel/quiz-funnel structure and the tests to lift conversion.
• You get to work with finished products, budget and and performance upside with a path to rev-share.
• You'll own:
• Competitor + creative research turned into testable angles and unique mechanisms
• Creative direction: hooks, scripts, UGC briefs, high volume of tests
• Paid buying across Meta, TikTok, and AppLovin, Pinterest,..... with clear kill rules and clean structure
• Funnel/CRO: landing pages, quiz funnels, offer tests
• The setup and growth extras: new ad accounts and pages, influencer outreach, affiliate ideas
• You are:
• You find the metric that actually predicts profit on each platform - not the vanity number the platform shows you - and you scale against it.
• Meta, TikTok, AppLovin,....: you know their reported numbers lie in different ways, and you reconcile to real revenue
• DTC or app growth with profitable ROAS on lean budgets.
• Direct-response, not agency polish
• Fluent in quiz and advertorial funnels
• Comfortable with CPA/CAC, margin, and LTV (or hungry to learn the rest fast)
• Bonus: you can produce image/static creative yourself
• To apply send:
• Two accounts you scaled, with CPA/CAC and ROAS before and after
• One competitor - supplements or self-improvement - you'd tear down first, and your first angle against them
• Pick one platform. Tell me the one metric you'd scale against and the one you'd ignore, and why.