Markets Activation Manager Professional services

Key responsibilities

• Draft and maintain the activation plan for the deployment area, including cohorts, cadence, stakeholder actions and measures.
• Consult with the Senior Markets Activation Manager to iterate plans, gain sign-off and ensure alignment to growth and market priority areas and relevant programmes.
• Define the minimum mobilisation materials required to run routines effectively and ensure ownership and timelines are clear.
• Lead delivery of partner routines and activation activity, ensuring stakeholders understand what is expected and by when.
• Run activation sessions and routines, capture actions, and ensure follow-through is monitored and supported.
• Work with stakeholders to remove friction and maintain momentum, escalating issues where follow-through is at risk.
• Apply buyer and audience understanding to tailor routines and talk tracks using central packs.
• Use Proposition Packs and Activation Packs as the default; ensure stakeholders know how to use them.
• Capture buyer feedback, objections and proof-point gaps surfaced in activation and feed them to the Senior Manager/Head for action.
• Coordinate with Campaigns, Content, Digital and Design to align timing, assets and messaging to activation plans.
• Coordinate handoffs with Sales sub-capabilities as needed to support origination, pursuits and account growth behaviours.
• Track agreed KPIs and adoption measures for the deployment area; interpret what is changing and why.
• Provide reporting inputs and recommend optimisation actions based on insight.
• Implement agreed improvements locally and support adoption of updated practices.
• Identify delivery risks (stakeholder readiness, capacity, timing, dependencies) early and manage mitigations.
• You'll be someone with
• Experience in sales enablement/BD mobilisation/programme delivery in a complex B2B environment.
• Strong stakeholder management with ability to influence and challenge constructively.
• Strong planning discipline; confident managing multiple dependencies and risks.
• Comfortable using metrics and insight to drive actions and improvement.
• At BDO, we’ll help you achieve your personal goals and career ambitions, and we have programmes, resources, and frameworks that provide clarity and structure around career development.
• We’re in it together
• Mutual support and respect is one of BDO’s core values and we’re proud of our distinctive, people-centred culture. From informal success conversations to formal mentoring and coaching, we’ll support you at every stage in your career, whatever your personal and professional needs.
• Our agile working framework helps us stay connected, bringing teams together where and when it counts so they can share ideas and help one another. At BDO, you’ll always have access to the people and resources you need to do your best work.
• We know that collaboration is the key to creating value for the companies we work with and satisfying experiences for our colleagues, so we’ve invested in state-of-the-art collaboration spaces in our offices. BDO’s people represent a wealth of knowledge and expertise, and we’ll encourage you to build your network, work alongside others, and share your skills and experiences. With a range of multidisciplinary events and dedicated resources, you’ll never stop learning at BDO.
• We’re looking forward to the future
• At BDO, we help entrepreneurial businesses to succeed, fuelling the UK economy. Our success is powered by our people, which is why we’re always finding new ways to invest in you. Across the UK thousands of unique minds continue to come together to help companies we work with to achieve their ambitions
• We’ve got a clear purpose, and we’re confident in our future, because we’re adapting and evolving to build on our strengths, ensuring we continue to find the right combination of global reach, integrity and expertise. We shape the future together with openness and clarity, because we believe in empowering people to think creatively about how we can do things better.
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