Marketing Technology Manager, AEO

JOB SUMMARY

MINIMUM QUALIFICATIONS AND REQUIREMENTS

PRINCIPAL DUTIES AND RESPONSIBILITIES

Have we piqued your curiosity?

Qualifications

• AND REQUIREMENTS
• 2+ years of experience in content strategy, SEO, AEO or a related search and content discipline
• Hands-on AEO/GEO experience, or deep familiarity with how large language models are trained, how they work and how the industry operates
• Experience with enterprise sized sites with millions of pages
• Strong data fluency and a testing mindset, with experience measuring performance and attribution in AEO or a similarly ambiguous channel
• Excellent program and project management skills, including defining scope, managing timelines and keeping cross-functional work moving
• Proven experience developing strategy and getting stakeholder buy-in on resourcing the initiative
• Strong systems thinking, with the ability to connect the dots across teams and stand up new internal processes for net-new workstreams
• PRINCIPAL DUTIES AND RESPONSIBILITIES
• Define and run the AEO strategy, including reporting and execution, to ensure LLMs and search engines describe ClassPass accurately and use approved positioning
• Monitor how AI platforms and search engines talk about ClassPass, flag inaccuracies and drive fixes
• Build reporting that ties AEO work to business outcomes, even where attribution is unclear
• Own the content strategy, calendar and execution for consumer and partner audiences, building scalable systems to produce content and continually improving the process to support new content types
• Own app store optimization strategy, reporting and execution
• Drive the off-site and organic social AI strategy, partnering with internal teams for execution
• Lead go-to-market strategy and execution for business initiatives
• Build new internal processes for net-new workstreams as needed, and coordinate across all internal teams
• Have we piqued your curiosity?
• Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.
• The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.
• By entering your email and phone number and submitting your application, you consent to receive emails, calls and SMS about your application and other roles at The Company, including by auto-dialer. Message and data rates may apply. Opt-out or text STOP to cancel at any time. If you are a California resident or reside outside the United States then by submitting your application you confirm that you have read, understood, agree and - where applicable - grant your prior, free, informed and express consent for the processing of your personal information, including sensitive personal information, as described in our California Applicant Privacy Notice or International Applicant Privacy Notice (as applicable).

Preferred Qualifications

• Nice to have: technical SEO experience and programmatic SEO experience
• technical SEO experience and programmatic SEO experience
• PRINCIPAL DUTIES AND RESPONSIBILITIES
• Define and run the AEO strategy, including reporting and execution, to ensure LLMs and search engines describe ClassPass accurately and use approved positioning
• Monitor how AI platforms and search engines talk about ClassPass, flag inaccuracies and drive fixes
• Build reporting that ties AEO work to business outcomes, even where attribution is unclear
• Own the content strategy, calendar and execution for consumer and partner audiences, building scalable systems to produce content and continually improving the process to support new content types
• Own app store optimization strategy, reporting and execution
• Drive the off-site and organic social AI strategy, partnering with internal teams for execution
• Lead go-to-market strategy and execution for business initiatives
• Build new internal processes for net-new workstreams as needed, and coordinate across all internal teams
• Have we piqued your curiosity?
• Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.
• The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.
• By entering your email and phone number and submitting your application, you consent to receive emails, calls and SMS about your application and other roles at The Company, including by auto-dialer. Message and data rates may apply. Opt-out or text STOP to cancel at any time. If you are a California resident or reside outside the United States then by submitting your application you confirm that you have read, understood, agree and - where applicable - grant your prior, free, informed and express consent for the processing of your personal information, including sensitive personal information, as described in our California Applicant Privacy Notice or International Applicant Privacy Notice (as applicable).