Marketing Technology & Consumer Data Product Manager - CRM Governance

Own the product domain end-to-end, including strategy execution, operating model design, and ongoing optimization

Define and enforce accountability for product performance, adoption, and outcomes

Serve as the business owner for product capabilities and associated platforms

Product & Platform Leadership

Define product roadmap, priorities, and success measures aligned to business objectives

Lead platform and capability evolution, ensuring scalability, integration, and sustainability

Ensure product capabilities are aligned with enterprise architecture, data, and governance standards

Execution Oversight & Delivery

Oversee backlog prioritization, intake processes, and delivery execution across the product domain

Ensure product capabilities are delivered on time, meet requirements, and scale effectively

Remove barriers and drive alignment across cross-functional teams

Operational Excellence & Performance

Establish KPIs, monitoring mechanisms, and reporting for product performance and adoption

Identify gaps, risks, and inefficiencies and lead remediation efforts

Ensure documentation, operating procedures, and process standardization across the domain

Enterprise Partnership & Influence

Partner with IT, Privacy, Legal, Security, Analytics, and Marketing stakeholders

Influence enterprise decision-making by clearly articulating tradeoffs, risks, and recommendations

Represent the product domain in governance forums, strategic initiatives, and technology discussion

Team Leadership & Development

Lead and develop Product Managers and/or Product Strategists, establishing clear ownership and accountability

Lead or participate in committee work

Coach team members to develop deep product, platform, and operational expertise

Bachelor’s degree in Business, Marketing, Information Systems, or related field required

None Required.

5+ years of experience in product management, marketing technology, consumer data, or related fields

Demonstrated experience owning and leading product domains, platforms, or capabilities (not advisory roles)

Experience establishing operating models and driving enterprise-scale outcomes

Leading major product domains

Relevant platform or domain certifications preferred (e.g. Salesforce, marketing technology, data platforms, privacy, etc.)

Advanced platform certifications (e.g., Salesforce, CDP, CMP, privacy, data governance) strongly preferred

Deep familiarity with CRM governance frameworks, messaging standards, and enterprise communication controls

Proven ability to establish and enforce governance models for campaign execution, messaging, and channel usage

Strong understanding of messaging lifecycle, including content structure, approval workflows, and compliance considerations

Demonstrated success enabling consistent, scalable messaging practices across multiple teams, channels, and lines of business

Experience partnering with marketing, compliance, legal, and technology teams to operationalize governance and messaging standards

Experience within healthcare

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DISCLAIMER

All responsibilities and requirements are subject to possible modification to reasonably accommodate individuals with disabilities.

This job description in no way states or implies that these are the only responsibilities to be performed by an employee occupying this job or position. Employees must follow any other job-related instructions and perform any other job-related duties requested by their leaders.

Advocate Health offers a comprehensive suite of Total Rewards: benefits and well-being programs, competitive compensation, generous retirement offerings, programs that invest in your career development and so much more – so you can live fully at and away from work, including:

Advocate Health is the third-largest nonprofit, integrated health system in the United States, created from the combination of Advocate Aurora Health and Atrium Health. Providing care under the names Advocate Health Care in Illinois; Atrium Health in the Carolinas, Georgia and Alabama; and Aurora Health Care in Wisconsin, Advocate Health is a national leader in clinical innovation, health outcomes, consumer experience and value-based care. Headquartered in Charlotte, North Carolina, Advocate Health services nearly 6 million patients and is engaged in hundreds of clinical trials and research studies, with Wake Forest University School of Medicine serving as the academic core of the enterprise. It is nationally recognized for its expertise in cardiology, neurosciences, oncology, pediatrics and rehabilitation, as well as organ transplants, burn treatments and specialized musculoskeletal programs. Advocate Health employs 155,000 teammates across 69 hospitals and over 1,000 care locations, and offers one of the nation’s largest graduate medical education programs with over 2,000 residents and fellows across more than 200 programs. Committed to providing equitable care for all, Advocate Health provides more than $6 billion in annual community benefits.