Marketing Specialist

Job Description Summary

Job Description

• Roles and Responsibilities
• Develop and lead market, customer, and policy analysis, engagement, and strategy to create growth for GE products, services & businesses. Develop strategy for existing product & service portfolio as well as new biz models for white space, new technologies and emerging areas. Engage across function, team and business & support new biz incubation, M&A/BD due diligence & support
• Developing conceptual knowledge of own discipline. Developing knowledge of own sales territory, product lines, markets, sales processes or customer groups. May include support roles with specialized expertise or technical knowledge in broad area.
• Applies general knowledge of business developed through education or past experience. Understands how work of own team contributes to the area.
• Resolves issues using established procedures. Consults supervisor or more senior team members for issues outside of defined instructions/parameters.
• Collaborates with others to solve issues. For customer facing roles, develops strong customer relationships and serves as the interface between customer and GE. Exchanges technical information, asks questions and checks for understanding.

Required Qualifications

• For roles outside of the USA- This role requires basic experience in the Marketing & Strategy and Growth Initiatives. Knowledge level is comparable to a Bachelor's degree from an accredited university or college ( or a high school diploma with relevant experience).
• For roles in USA - Bachelor's degree from an accredited university or college (or a high school diploma / GED with at least 6 years of experience in Job Family Group(s)/Function(s)).

Desired Characteristics

• Strong oral and written communication skills. Ability to document, plan, market, and execute programs.

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