Marketing Specialist

Role overview

Workplace

• The position can be based in any Canadian office and requires hybrid office attendance.

Marketing strategy and execution

• Design and deliver end-to-end omnichannel brand-to-demand programs and campaigns.
• Translate business goals into compelling campaign narratives and go-to-market strategies.
• Shape brand, marketing, and content strategies across channels and audiences.
• Coordinate campaign delivery with marketing colleagues and firm stakeholders across social, digital, events, and communications.
• Contribute to planning, dashboard reporting, and campaign reports against defined metrics.
• Support brand reviews and improve client experience and relationships.
• Research markets and competitors; identify trends, opportunities, risks, and gaps.

Creative, measurement, and collaboration

• Champion insight-driven creative ideas and maintain consistency across campaign touchpoints.
• Manage projects and cross-functional collaboration to deliver campaigns on time and on budget.
• Define KPIs, analyze results, optimize strategies, and share post-campaign recommendations.
• Provide strategic marketing consultations and build collaborative working relationships.

Qualifications

• Bachelor's degree in business, marketing, or a related field; a master's degree is an asset.
• 5+ years of marketing experience focused on omnichannel campaigns; B2B or professional services experience preferred.
• Strong marketing fundamentals, go-to-market knowledge, and a record of delivering impactful integrated campaigns.
• Strong project and stakeholder management, communication, presentation, storytelling, and data-fluency skills.
• Highly organized, detail-oriented, proactive, and able to manage competing priorities.

Benefits and support

• Benefits include employer-paid health, dental, and mental health coverage, a lifestyle spending allowance, and day-one coverage for employees and dependents.
• The package includes 15+ vacation days, hybrid flexibility, retirement savings matching, insurance, wellbeing support, recognition, and other perks.

Salary

• Starting salary range is $70,000 to $90,000; the offer depends on individual skills, competencies, and qualifications.
• Employees may exceed the starting range based on tenure and performance.