Marketing Specialist
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Key skills for this role
About the Role
The company is seeking a part-time Marketing Specialist in Dubai to manage and optimize digital marketing campaigns for job listings and employer branding, with a focus on LinkedIn.
Key Skills for This Role
Full Job Posting
Role Description
The Marketing Specialist is a part-time role based in Dubai with a hybrid work arrangement, combining on-site collaboration with flexibility for work from home.
The Marketing Specialist will manage and optimize digital marketing campaigns to promote job listings and employer branding across social channels, especially LinkedIn.
Day-to-day responsibilities include conducting market research on UAE employment trends, developing targeted marketing strategies, coordinating promotional content with internal teams, and supporting lead generation efforts for both job seekers and hiring companies.
The role also involves monitoring campaign performance, preparing concise reports, engaging with online audiences through consistent communication, and providing responsive customer service to partners and followers.
Qualifications
- Candidates should possess strong Communication and Customer Service skills to engage effectively with job seekers, clients, and online audiences.
- Candidates should possess Market Research and Marketing Strategy skills to analyze trends and design data-driven campaigns tailored to the UAE job market.
- Candidates should possess Sales and relationship-building skills to support lead generation, partnerships, and conversion of marketing leads into active users.
- Candidates should have proficiency with social media and digital marketing tools (e.g., LinkedIn, analytics platforms, email marketing software).
- Candidates should demonstrate strong organizational skills, attention to detail, and the ability to manage multiple campaigns in a part-time, hybrid environment.
- Candidates should ideally have prior experience in marketing, recruitment, HR, or a related field within the UAE or GCC region.
- Candidates should preferably hold a diploma or bachelor’s degree in Marketing, Business, Communications, or a related discipline, or have equivalent practical experience.
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