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indeed

Marketing Specialist

Sands Middle East DMCC
Dubai, UAE
fulltime
Director
2 weeks ago
MarketingSpecialist
Free

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MarketingSpecialist
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Role Profile

  • Supports Head of Marketing of MENA and executes a marketing strategy for Pandora in KSA market.
  • Delivers best in class customer engagement across all marketing channels with a return on investment.
  • Ensures alignment with overall brand objectives.
  • Act as the interface and single point of contact for marketing within the Kingdom for both internal and external stakeholders
  • Assist in execution of Strategy of the Brand
  • Implement all marketing activities and event management that drive awareness, new customer acquisition, brand engagement, and traffic
  • Support reviewing the marketing roadmap based on culture, events, and traditions
  • Adopt a localised consumer relevant marketing approach to ensure audience engagement and build brand equity
  • Analyze new marketing opportunities- partnership, malls, events, universities
  • Bring plans/strategies to life in a customer centric OMNI channel approach
  • Identify and recommend new marketing opportunities within the Kingdom
  • Market research
  • Collect competitor sets on regular basis
  • Regular stores, malls visit with reports- engage with customers
  • Keep us updated with social media trends on market
  • Build profile of relevant influencers, map out their interests, research their demographic audience profile, and make clear recommendations.

Social Media

  • Obtains support on SM platforms of each mall were brand presence
  • Ensure all published content is in line with global brand guidelines
  • Events and PR
  • Support sourcing local suppliers that can support events with appropriate quality- help to stage media events
  • Build strong relationships with influencers, editors during events
  • Engage and build relationships with approved influencers/content creators.
  • Ensure influencer engagement with the brand and over time understand what builds influencer brand advocacy for the market
  • Participate in relevant community events to represent brand presence

Adaptation And Arabization

  • Supports on Arabization of all content: in store/ digital/ ecom
  • Supports head office team on all required adaptation, working closely with local agency with
  • Understands/ maintains global brand standards guidelines at all place

Marketing And Vm Budget Tracking

  • Maintains budget trackers up to dated and precise all time
  • Invoices are on regular basis uploaded on system for smooth flow of payments

Reports

  • Create weekly report to send to line manager Head of Marketing
  • Weekly meeting with line manager as 121 to be aligned with all current campaigns/ tasks
  • Produce monthly reports on campaign insights

Core Capabilites

✅ Good business acumen and analytical capabilities

✅ Consumer, brand and digital passionate

✅ Great collaborator

✅ ability to effectively communicate both written and verbal in English & Arabic

✅ Ability to build and maintain relationships

✅ Strong project management and organisational skills

✅ Strong understanding of social and digital platforms including TikTok and Snapchat for business

✅ Strong understanding of local influencers

✅ Strong understanding of competitor marketing activity

✅ Awareness and understanding of cultural/regional sensitivities

What We Require

✅ KSA based

✅ 3-5 years’ experience: digital platforms, influencer, social content, event/PR experience within KSA

✅ Business understanding of current and immerging social/digital platforms

✅ Ability to engage with brand audiences across relevant marketing channels

✅ Arabic speakers only and fluent in English

✅ Might require travel in future once brand expends

-Why It Matters

  • You’ll be the go-to person ensuring the business never stops — connecting people, systems, and stores through reliable technology.
  • Interested or Know Someone Perfect for This Role?
  • Send your CV to **[email protected]** or message us directly here on LinkedIn.
  • Let’s connect!
  • Ability to commute/relocate:
  • Dubai: Reliably commute or planning to relocate before starting work (Preferred)

Experience

  • Marketing: 3 years (Required)

Language

  • Arabic (Required)

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