Marketing Specialist

Overview

Marketing Specialist

Content Creation & Writing

• Research, write, and edit high-quality B2B content across all channels (social posts, newsletters, executive communications, campaign copy, and marketing materials)
• Produce content that meets the standard of leading B2B brands (clear, authoritative, and insight-driven, not promotional)
• Translate complex industrial and energy topics into sharp, accessible content for senior business audiences including CFOs, CEOs, and policy makers decision-makers
• Monitor industry trends, activity, and market developments to identify timely content opportunities
• Maintain a consistently high editorial standard across everything published under the GlassPoint name.

Social Media Management

• Own and manage the social media content calendar across LinkedIn, X, and YouTube
• Write, schedule, publish, and monitor content aligned with GlassPoint's brand, messaging, and business priorities
• Track social interactions, audience engagement, and platform analytics (identifying what performs and why)
• Provide regular performance reports with clear insights and recommendations
• Stay close to market trends and best-in-class B2B content to continuously raise the bar on what GlassPoint publishes

Ceo Thought Leadership

• Own and execute the CEO's LinkedIn thought leadership program end-to-end — content calendar, drafting, editing, publishing, and performance tracking
• Develop and maintain a compelling, authoritative executive voice that reflects GlassPoint's positioning as the world's leading industrial heat platform
• Identify timely angles from industry news, policy developments, and market events for executive commentary
• Support broader executive communications and key company announcements

Agency & Creative Coordination

• Work closely with external creative agencies, designers, and video producers to brief, review, and deliver marketing assets
• Write and own creative briefs for social media visuals, short-form videos, charts, and campaign assets
• Ensure all agency output meets GlassPoint's brand standards, messaging hierarchy, and editorial quality before publication
• Manage feedback cycles and timelines to keep content production on track

Newsletter & Audience Communications

• Write, build, and manage newsletters for customers, partners, and investors through HubSpot
• Maintain audience segmentation and mailing lists
• Monitor engagement metrics and continuously improve content performance based on data

Analytics & Reporting

• Track and report on performance across social media, content, and newsletters
• Monitor key metrics including reach, engagement, audience growth, and content effectiveness
• Provide regular, actionable reporting to the Head of Marketing
• Use data to inform content decisions and improve performance over time
• What you bring
• 3–5 years of experience in B2B marketing and content marketing
• Exceptional written and verbal English skills
• Proven experience managing social media channels and content calendars
• Hands-on experience with LinkedIn Ads
• Experience with executive thought leadership programs and LinkedIn content
• Strong understanding of email marketing, audience segmentation, and campaign performance tracking
• Experience using HubSpot and digital marketing platforms
• Strong analytical, organizational, and project management skills
• Excellent attention to detail and editorial quality
• Hands-on, proactive, and solution-oriented mindset
• Ability to work independently while collaborating closely with senior stakeholders
• Nice to Have
• Experience in energy, infrastructure, industrial, mining, manufacturing, or other technical B2B sectors
• Exposure to account-based marketing (ABM) and enterprise sales environments
• Experience working with external agencies and creative partners
• What we offer
• High level of ownership and visibility across the organization
• Dynamic and collaborative environment with close interaction across teams
• Hands-on culture with short decision-making paths
• Opportunity to work closely with senior leadership and contribute to strategic initiatives
• International exposure across global markets and customer segments
• Flexible working arrangements supporting productivity and collaboration
• Professional growth through skill development and cross-functional learning
• Team-oriented culture focused on continuous improvement, innovation, and impact
• *We value inclusion and foster a culture of belonging.
• We welcome applicants of all backgrounds, regardless of gender, gender identity, nationality, ethnic or social background, religion, disability, age, sexual orientation, or any other characteristic.
• We have zero tolerance for discrimination of any kind.*
• We look forward to reviewing your application.
• GlassPoint helps heavy industry decarbonize by replacing fuel-based steam with solar thermal heat.
• This reduces energy costs and improves long-term energy security.
• We’re a proven technology, already operating some of the world’s largest solar steam projects across sun-belt regions in oil and gas, metals, and mining.