Marketing Specialist(Automotive after market)

Key Responsibilities

• Automotive aftersales Products Marketing — Develop and manage marketing collateral, training materials, consumer‑focused videos, and multi‑platform content to support product awareness and sales.
• Promotional Initiatives — Plan and execute promotional activities in collaboration with key accounts and Dealerships to drive visibility and engagement.
• Product Labeling & Branding — Review and revise product labels; propose creative ideas to enhance look, feel, and long‑term brand perception.
• Seasonal Campaigns — Initiate and manage seasonal marketing campaigns such as summer promotions, service clinics, national day activities, revenue‑drive initiatives, year‑end campaigns, and others.
• Sales Pitch & POS Support — Develop and deliver effective sales pitches for customer‑facing teams; create interactive and impactful POS materials for frontline staff.
• Retail Display & Merchandising — Identify opportunities for product displays and strategic placements at key account outlets to boost impulse and planned purchases.
• CSR & Sponsorships — Initiate CSR campaigns and manage sponsorship opportunities aligned with brand values.
• Events & Activations — Plan and coordinate co‑sponsored or associated sports, cultural, and community events to strengthen brand presence.