Marketing Specialist
Role Overview
Seeking a results-driven Digital Marketing Specialist to plan, execute, and optimize campaigns across multiple platforms.
The role focuses on brand awareness, lead generation, sales growth, conversion rates, and marketing performance.
Key Skills for This Role
Full Job Posting
Role Overview
Seeking a results-driven Digital Marketing Specialist to plan, execute, and optimize campaigns across multiple platforms.
The role focuses on brand awareness, lead generation, sales growth, conversion rates, and marketing performance.
Key Responsibilities
- Manage and optimize Google Ads, Meta, and LinkedIn campaigns.
- Execute SEO strategies to improve organic rankings.
- Plan, publish, and manage social media content and engagement.
- Manage PPC, display, and retargeting campaigns.
- Track performance using Google Analytics and other tools.
- Generate quality leads and improve conversion rates.
- Create content strategies for websites, ads, and email marketing.
- Monitor competitors and market trends.
- Prepare weekly and monthly performance reports.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum 1-3 years of UAE digital marketing experience.
- Strong knowledge of SEO, SEM, Google Ads, Meta Ads, and LinkedIn Ads.
- Experience with analytics tools, CRM systems, and marketing automation.
- Strong communication, analytical, and multitasking skills.
Preferred Qualifications
- B2B marketing experience is preferred.
- Basic graphic design or video editing skills are preferred.
- Experience with WordPress and landing page optimization is preferred.
Compensation
- Salary is competitive and based on experience.
Performance Indicators
KPIs include lead generation and cost per lead, website traffic growth, conversion rates, return on investment, and social media engagement.
The position is listed as full-time.
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