Marketing Specialist
Skills
About This Role
Key Responsibilities
- Manage marketing planning, coordination, and integration across departmental workstreams for tournaments
- Support timelines, dependencies, and deliverables oversight to ensure alignment across marketing teams and agencies
- Manage the Marketing & Events Department s program reporting
- Oversee event project and operational planning, supporting cross-functional coordination
- Support the organizational and operational delivery of on-ground marketing activities, including brand, fan, and community activations
Strategic Planning & Campaign Management
- Develop and implement comprehensive marketing strategies aligned with overall event objectives
- Lead end-to-end campaign execution across digital, social media, ATL, BTL, and experiential channels
- Coordinate seasonal and milestone-based campaigns (launch, ticket sales, match phases, finals, etc.)
Brand & Communications
- Ensure consistent brand positioning and messaging across all touchpoints
- Manage creative development including briefs, approvals, and asset production
- Oversee content calendars and storytelling strategies to maximize audience engagement
Digital & Performance Marketing
- Plan and optimize paid media campaigns (social, search, programmatic)
- Monitor campaign performance using analytics tools and adjust strategies accordingly
- Collaborate with digital teams on website, app, and CRM integration
Stakeholder Management
- Liaise with internal teams (commercial, operations, PR, partnerships) to ensure alignment
- Manage external agencies, vendors, and media partners
- Support sponsor activation campaigns and ensure contractual marketing deliverables are met
Fan Engagement & Experience
- Develop initiatives to enhance the fan journey from awareness to attendance
- Support on-ground activations, fan zones, and experiential marketing activities
- Utilize data insights to personalize fan engagement strategies
Market & Data Insights
- Conduct market research and competitor analysis
- Track KPIs and prepare performance reports with actionable insights
- Use audience data to refine targeting and segmentation strategies
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