Marketing Research Manager
Full Job Posting
Your JobWe are currently looking for an experienced Insights & Knowledge team member for the Retail Tissue, Tissue, Towel & Napkin business at Georgia-Pacific. This position is responsible for leading primary market research projects spanning qualitative and quantitative methodologies for brands such as Quilted Northern, Angel Soft, Brawny®, Sparkle®, and Vanity Fair, and for leveraging consumer & shopper insights to help guide strategies for the business.Reporting to the Senior Director of Retail TTN Insights & Knowledge, this position is a part of a team responsible for building the organization’s consumer knowledge foundation and identifying proprietary insights. Internal customers will span the full organization from core business teams, brand building/marketing, innovation, research & development, and sales. The candidate must possess the ability to thrive in a fast-paced environment that embraces both classic and entrepreneurial research approaches. The role will be based in Atlanta, Georgia, with some travel required.This is a hybrid role with at least 3 days a week in office.ResponsibilitiesLead efforts to synthesize new & existing learnings into actionable, value-generating market insights.Serve as strong strategic thinking partner to business team.Develop holistic multi-phase learning plans at varying levels of investmentManage primary market research projects, both qualitative and quantitative, to support internal business objectives.Manage the efficient and effective dissemination of insights to key stakeholders.Collaborate with key disciplines along the innovation pipeline from early idea generation, concept & product development and testing, to commercialization and post launch learning.
Key Talents
Possess natural curiosity to learn the business and marketSelf-starter with ability to manage multiple priorities in a complex environmentBecome a sought-after resource for strategic thinkingCollaborate effectively with a large group of cross-functional stakeholdersProvide direction grounded in insights and data gleaned from a variety of sourcesUtilize knowledge synthesis and strong storytelling skills to develop and deliver clear research and insight points of view to complement research findings and guide strategic decision makingAbility to connect research findings to business context
Who You Are (Basic Qualifications)
Bachelor's degree5 years of experience as a practitioner generating new market insightsExperience executing market research learning plans; and the creation, fielding, analysis, and reporting of market research projectsExperience supporting research initiatives across full product lifecycle, including innovation, development, commercialization support, post launch.Experience working with research vendorsWilling to travel at least 20% of the timeWhat Will Put You AheadGraduate degree (MMR, MBA, or other complementary discipline)Experience in pulp & paper products and/or CPG industryExperience working for industry recognized leader in insights and innovationExperience with DIY research tools and programming surveys (e.g., Qualtrics, etc.)At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.Hiring Philosophy
About Koch
Koch is a privately held global company headquartered in Wichita, Kansas. Its businesses span manufacturing, energy and refining, consumer goods, technology, logistics and healthcare, employing about 130,000 people in more than 50 countries.
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