Marketing Professionals (Emiratis Only)

Essential: Emirati + Family Book

Responsibilities - Head Marketing

• Develop and oversee the implementation of the marketing strategy, B2B & B2C plans and campaigns in order to increase revenues in collaboration with the Commercial Department.
• Work closely with the stakeholders in order to market and raise brand awareness whilst ensuring alignment to branding guidelines.
• Develop and implement marketing campaigns to increase traffic
• Develop ‘go to market’ programmes and develop the annual calendar for marketing campaigns
• Gather consumer insights and segment target markets in order to develop targeted marketing plans/campaigns
• Oversee the execution of all marketing activities to ensure these are in line with brand guidelines
• Establish mechanisms to track, monitor and report on the effectiveness of trade / brand marketing plans and activities
• Monitor marketing activities to recognize industry trends and analyze their effectiveness in order to make recommendations for management approval
• Drive the development and awareness brand by ensuring a consistent brand image across all customer touchpoints
• Work closely with the Creative Design team, Events & Exhibitions and Corporate Communications to ensure marketing campaigns are supported as per the requirements
• Work with advertising agencies and vendors, to identify budgets and contribute to the preparation of an annual marketing budget
• Oversee the sales and placement of indoor print and digital advertising, informational displays and signage, and public art
• Ensures the recency and accuracy of information on the website and social media accounts and contribute to responses to public inquiries and comments
• Arrange special events, branded spaces, and sponsored areas to drive revenues and to improve experience
• Develop effective pricing strategy to enhance advertising revenue
• Set and communicate performance expectations to team members and provide coaching to the team to address development areas that will enhance individual and team performance
• Adhere to health, safety, environmental and quality management systems, policies, and standards

Qualifications

Experience

Responsibilities - Brand Marketing

• Implement marketing activities related to brand marketing in order to raise brand awareness and brand reputation
• Contribute to benchmarking and RFP process from the development through to selection and implementation in line with approved procurement process
• Contribute to development of ‘go to market’ programmes and the annual calendar for brand marketing campaigns
• Support the Unit Head in gathering consumer insights and segmenting target markets in order to develop targeted brand marketing plans/campaigns
• Execute brand marketing activities and ensure these are in line with the brand guidelines
• Track, monitor and report on the effectiveness of brand marketing plans and activities
• Monitor brand marketing activities of other airports, airlines / travel industry to recognize industry trends and make recommendations to the Unit Head
• Ensure brand marketing campaigns portray a consistent brand image across all customer touchpoints
• Work closely with Creative Design, Events & Exhibitions, and Corporate Communications teams to ensure brand marketing campaigns are supported as per the requirements
• Support the development of brand marketing budgets by gathering inputs from suppliers / vendors
• Arrange tactical activities, branded spaces, and sponsored areas to drive revenues and to improve passenger experience
• Adhere to health, safety, environmental and quality management systems, policies, and standards

Qualifications

Experience