Marketing Product Manager, KSA (Hybrid)
Skills
About This Role
Overview
Insulet started in 2000 with an idea and a mission to enable our customers to enjoy simplicity, freedom and healthier lives through the use of our Omnipod® product platform.
In the last two decades we have improved the lives of hundreds of thousands of patients by using innovative technology that is wearable, waterproof, and lifestyle accommodating.
We are looking for highly motivated, performance driven individuals to be a part of our expanding team.
We do this by hiring amazing people guided by shared values who exceed customer expectations.
Our continued success depends on it!
Insulet Corporation is one of the fastest growing medical device companies thanks to the global success of the Omnipod® Insulin Management System in reducing the daily burden for people living with diabetes.
The Product Manager – Saudi Arabia, will be responsible for working with the country manager and the regional marketing head to develop & implement marketing programs that drive awareness & interest for Omnipod Insulin Management System, amongst people living with diabetes & drive lead conversion & customer retention in Saudi Arabia market.
A key objective of the role is supporting the growth in the customer base through helping drive both; new prescribers (HCPs) and patients (end users) starting on Omnipod & minimizing user attrition.
This position will work very closely with other regional functions (Marketing, Medical, Regulatory, Market Access, Commercial operations, Legal and Compliance) as well as country distributor teams.
Responsibilities
- Drive brand growth and visibility within the franchise and support brand engagement initiatives.
- Collaborate on and execute regional marketing strategies with internal teams to boost Omnipod® awareness, drive lead conversion, and retain customers.
- Own the implementation of marketing campaigns and future portfolio launches in line with the agreed marketing plans, and support field teams for seamless execution.
- Create and localize engaging marketing content for healthcare providers and patients, working with and managing external agencies and internal partners for approval.
- Drive KOLs engagement initiatives and work closely with medical affairs on KOL development program for Saudi Arabia market.
- Collaborate with marketing and commercial teams on HCP and patient leads generation campaign initiatives, and support implementation of international segmentation.
- Plan and coordinate brand participation in medical conferences and manage asset approvals and distribution.
- Track and assess marketing performance, leveraging insights to enhance campaign effectiveness.
- Support international launches by coordinating and executing launch activities and maintaining brand identity consistency.
Preferred Skills & Competencies
- Project management, communication, and collaboration skills with a track record of timely project completion.
- Experience in Saudi healthcare sector is must, with considerable period spent in HCP marketing.
- Consumer marketing, with understanding of digital marketing is a plus
- Ability to influence without authority.
- Ability to deliver quality job with attention to details.
- Strong cross-functional teamwork, with customer focused and growth mindset.
- Creative approach, regulatory understanding, data analysis capabilities, and ability to prioritize high-impact areas.
Education And Experience
- Bachelor’s degree or equivalent experience in healthcare or business field (additional qualification in digital marketing can be a plus).
- Demonstrated experience in consumer and healthcare marketing; consumer social media is a plus.
- Experience in regulated environments like pharmaceuticals or medical devices, regional experience is preferred.
- Arabic fluency and English proficiency required.
Travel
Periodic travel will be required – this will be to attend meetings in key markets, attend tradeshows/conferences, join sales teams on HCP visits.
NOTE: This position is eligible for hybrid working arrangements (requires on-site work from an Insulet office at least 1x/week; may work remotely other days). -1
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