Marketing Planning Operations Manager

Role overview

Planning and operational responsibilities

• Support marketing leadership prioritization and decision-making with data-driven insights and benchmarks.
• Facilitate leadership meetings, set agendas, capture outcomes, assign owners, and track follow-ups; manage weekly, monthly, and quarterly business reviews.
• Lead annual marketing planning and align plans with business stakeholders.
• Manage strategic initiative progress and escalate risks or roadblocks.
• Prepare executive-ready updates, briefings, and communications that distill complex information into actionable insights.
• Support marketing budget tracking and management in line with functional and channel priorities.
• Develop standardized processes, documentation, and best practices for scalable, efficient marketing operations.
• Administer marketing project tools such as Wrike and provide visibility into priorities, timelines, deliverables, and dependencies.
• Establish governance for campaign and program planning, execution, and reporting; translate priorities into plans, milestones, owners, and follow-ups.
• Coordinate status updates, risks, roadblocks, and planning through implementation; improve workflows, resource allocation, and collaboration.
• Implement AI and automation tools and deliver dashboards and reports measuring program performance and marketing’s business contribution.
• Coordinate marketing software rollout, stakeholder input, testing, issue tracking, documentation, and launch readiness; provide interim 1Mind onboarding, training, and adoption support.

Candidate requirements

• 7+ years in marketing operations, project or program management, or a related marketing leadership role.
• Proven success balancing strategic planning and operational execution; experience with senior leaders and cross-functional teams.
• Expertise in marketing process design, governance, and performance measurement.
• Strong executive presentation and storytelling skills.
• Familiarity with marketing technology and project management tools, with Wrike, Asana, and Monday.com given as examples.
• Ability to influence without direct authority and manage complex initiatives.
• Experience with AI-enabled tools for marketing efficiency.
• Bachelor’s degree in marketing, business, communications, or a related field.
• Preferred: B2B SaaS or technology experience; PMP or equivalent project/program management experience; change management or process improvement skills; agency/vendor management; marketing compliance and data governance knowledge.
• Certifications in project management, marketing operations, or analytics are preferred; ongoing professional development in marketing leadership and operational excellence is listed.

Workplace

• This is a hybrid role, working three days a week in the Calgary office.
• Candidates within commuting distance are preferred; candidates outside an office area may be considered on a remote basis.

Benefits

• Benefits include health, dental, and vision insurance, 401(k), and paid time off.

About Avetta

Application

• The posting lists an online application deadline of December 31, 2026, at 11:59 PM PST.