Marketing Operations Manager

About the role

Responsibilities

• Own lead capture, qualification, scoring, routing, follow-up, and distribution to sales; improve funnel efficiency and pipeline quality.
• Design lead and account scoring models, monitor performance, and improve conversion rates.
• Analyze revenue-generating activities and improve efficiency throughout the buyer journey.
• Manage marketing automation and CRM platforms for lead nurturing, segmentation, and email campaigns.
• Build dashboards and reporting for campaign, lead-generation, sales outcomes, KPIs, and marketing ROI.
• Partner across Marketing, Sales, Revenue Operations, Customer Success, Finance, and Business Intelligence on processes, tools, and revenue goals.
• Lead process improvement and change management for scalable lead-to-sales workflows.
• Own marketing technology configuration, integrations, third-party tools, user access, and training.
• Own HubSpot and CRM strategy and develop processes to integrate acquired companies.
• Maintain data integrity through data-management, enrichment, hygiene, and governance practices.
• Support multi-channel and email campaign execution aligned to business objectives and target audiences.
• Provide stakeholder onboarding and ongoing support; handle ad hoc analysis and requests related to funnel performance, processes, and system issues.

What we're looking for

• 3+ years of marketing operations or revenue operations experience in a B2B software environment.
• Strong analytical skills and ability to turn data into actionable insights.
• Experience optimizing and automating processes to improve efficiency and scale.
• Strong communication and collaboration skills, including cross-functional partnership.
• Ability to deliver measurable impact on marketing and sales performance.
• Highly organized and self-driven, with comfort leading internal processes and change.

About AppDirect