Marketing Officer
Role Overview
The Marketing Officer supports social media, content production, and digital marketing activities.
The role creates engaging content, edits videos, uses AI-powered tools, and supports campaigns across relevant digital channels.
Key Skills for This Role
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About Klass Online
Klass Online describes itself as a marketplace connecting people with knowledge, skills, and expertise.
The company aims to make expertise easier to discover and share, with a platform intended to connect talent and audiences beyond geographic limits.
Role overview
The Marketing Officer supports social media, content production, and digital marketing activities.
The role creates engaging content, edits videos, uses AI-powered tools, and supports campaigns across relevant digital channels.
Key responsibilities
- Create, schedule, and publish content for Instagram, TikTok, Facebook, LinkedIn, and other relevant social platforms.
- Edit short-form videos, reels, promotional clips, and other digital content.
- Use AI tools for ideation, copywriting, image generation, video production, research, and workflow efficiency.
- Develop captions, post concepts, graphics, and content calendars that fit the brand’s communication style.
- Support campaigns intended to build awareness, encourage app downloads, and increase registrations and engagement.
- Assist with paid social campaigns and review basic campaign and audience performance.
- Prepare promotional content and coordinate with internal teams, designers, creators, and external marketing partners.
- Research competitors and audience interests, and contribute content ideas and campaign improvements.
- Maintain consistent visual identity, tone, and messaging across digital channels.
Requirements
- At least 2 years of experience in marketing, digital marketing, social media, or content creation.
- Practical video-editing skills using tools such as CapCut, Adobe Premiere Pro, or DaVinci Resolve.
- Familiarity with AI tools such as ChatGPT, Canva Magic Studio, Adobe Firefly, Runway, or similar creative tools.
- Experience creating social media content, including short-form videos, reels, graphics, and written posts.
- Basic understanding of social media management and digital advertising platforms.
- Good written communication, organization, attention to detail, and ability to meet deadlines.
- A portfolio or examples of videos, social media content, or campaigns are an advantage.
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