Marketing Manager

Own tracking of campaign performance and continuously improving marketing effectiveness using data and analytics

Create and optimize lead generation programs in partnership with the sales organization

Develop and execute integrated marketing campaigns that generate qualified opportunities

Produce and coordinate marketing content across multiple channels.

Draft web content and sales collateral

Develop compelling content that communicates technical capabilities to executive and engineering audiences

Manage digital marketing including SEO, AEO, paid media, email marketing, social media, and content marketing.

Support thought leadership initiatives including articles, presentations, webinars, and conference speaking opportunities.

Lead social media initiatives

Collaborate on white papers and related thought leadership

Support employee/internal communications

Coordinate external vendors including designers, writers, digital agencies, and printers when needed. Liaison with our marketing agency

Manage and maintain the corporate website.

Plan and execute trade shows, conferences, webinars, and customer events.

Manage the marketing budget and prioritize investments for maximum business impact.

Manage trade show and event logistics

Maintain our customer relationship management (CRM) database – HubSpot and Salesforce

Ensure sales teams have current messaging, competitive intelligence, and marketing resources by developing collateral and sales enablement publications

Create sales collateral including presentations, case studies, capability statements, brochures, and proposal support materials

Partner closely with the sales team to develop account-based marketing initiatives

7+ years of experience in marketing and communications within B2B professional services, preferably engineering or product development

BA/BS degree in marketing, business, graphic design, engineering, data science, or liberal arts

Strong analytical skills with the ability to measure marketing effectiveness and make data-driven decisions

Highly organized, self-directed, and comfortable working independently

Experience developing marketing strategy while also personally executing marketing programs

Strong understanding of industrial, technology, engineering services, or B2B technical marketing

Experience with digital marketing, content development, CRM systems, marketing automation, and website management, including Salesforce, HubSpot, and WordPress. And social media platforms

AEO and SEO competency

Ability to juggle multiple projects simultaneously and get things done

Employment Type : Full-time Role

Reports to : VP of Client Services and Growth