Marketing Manager
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Key skills for this role
About the Role
Our client is looking for a Marketing Manager to lead the full 360 marketing function from scratch. This is a newly created role responsible for building the brand, driving the.
Key Skills for This Role
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Overview
Our client is looking for a Marketing Manager to lead the full 360 marketing function from scratch.
This is a newly created role responsible for building the brand, driving the rebranding process, and managing both online and offline marketing strategies.
Key Responsibilities
- Lead and execute the full marketing strategy and rebranding initiative
- Develop brand positioning, identity, and communication strategy
- Manage 360 marketing campaigns (digital and offline)
- Handle all agency relationships (creative, digital, media, PR)
- Oversee digital marketing (social media, website, SEO, paid ads, email)
- Plan offline marketing activities, events, and PR initiatives
- Ensure brand consistency across all channels and markets
- Monitor performance, KPIs, and campaign effectiveness
- Work closely with senior management on growth and expansion initiatives
- Promote the company's sustainability and circular economy positioning
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