Marketing Manager
Role Overview
Leads demand generation, content, and event marketing while managing and developing a team of three.
Owns paid digital, content, partnerships and affiliates, brand, events, and broader campaign programs.
Partners with Sales, Business Development, and SDR teams to turn marketing activity into pipeline and revenue.
Campaign expertise across Canadian regions and audiences is especially important.
Reports to the VP of Sales and Marketing; the stated work locations are Vancouver, BC or Toronto, Ontario.
Key Skills for This Role
Full Job Posting
About Boast
Boast helps companies in Canada and the U.S. access R&D funding using tax expertise and purpose-built AI.
Since 2011, Boast has helped more than 2,000 businesses access over $675 million in innovation capital.
About the role
Leads demand generation, content, and event marketing while managing and developing a team of three.
Owns paid digital, content, partnerships and affiliates, brand, events, and broader campaign programs.
Partners with Sales, Business Development, and SDR teams to turn marketing activity into pipeline and revenue.
Campaign expertise across Canadian regions and audiences is especially important.
Reports to the VP of Sales and Marketing; the stated work locations are Vancouver, BC or Toronto, Ontario.
Responsibilities
- Develop marketing strategy and plans with go-to-market leadership; support budget management and forecasting.
- Own demand generation, content programs, campaign execution, and monthly and quarterly sales-qualified lead and pipeline targets.
- Build scalable campaigns for customer segments across geographies and industries, including region-specific approaches for Québec.
- Lead paid digital campaigns and optimize paid search, display, social, email, events, webinars, and direct mail.
- Maintain campaign and brand messaging; manage content production, the content calendar, website, and social presence.
- Support product marketing, sales enablement materials, and launch coordination; own webinar and in-person event marketing.
- Coordinate lead handoff, tracking, lead quality, and MQL-to-SQL conversion with commercial teams; help reach larger enterprise opportunities.
- Report on pipeline, revenue contribution, and ROI; manage marketing technology, budgets, forecasting, and channel investment.
- Lead and develop three direct reports, set priorities, and provide campaign guidance.
What you bring
- 5+ years of marketing experience spanning demand generation, brand, and/or content marketing.
- Technology-environment experience; B2B experience is strongly preferred, and relevant B2C technology experience can also translate.
- Proven multichannel campaigns that drive measurable demand, pipeline, and revenue growth.
- Experience adapting campaigns across Canadian regions and audiences, and hands-on paid digital expertise, particularly Google Ads, Google Search, and LinkedIn Ads.
- Experience contributing to brand, messaging, or content strategy; managing budgets, forecasts, and channel spend; and partnering with Sales, Business Development, and/or SDR teams.
- Experience leading, mentoring, or managing people; working knowledge of Salesforce, HubSpot, Google Analytics, Excel, and sales and marketing technology tools.
- Data-driven judgment, attention to detail, strong communication skills, AI-tool experience for marketing work, and ability to assess channel investments.
- French fluency is a nice-to-have. PR or partnerships experience and experience expanding into enterprise opportunities are also nice-to-haves.
Benefits
- Comprehensive health and dental benefits, RRSP matching, and three weeks of paid vacation per year.
- The company describes an open, transparent management structure and a collaborative team.
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