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Marketing Manager

GG TEQ
Toronto, CAN
Full-time
Manager · 4+ years experience
Onsite
Discovered 5 days ago

Full Job Posting

Key Responsibilities

  • Develop and execute a marketing strategy aligned with sales targets and company growth goals.
  • Plan and run multi-channel demand generation campaigns (email, paid and organic social, SEO/SEM, webinars, events) aimed at IT decision-makers.
  • Manage co-marketing with manufacturers, distributors, and software publishers, including MDF/co-op fund requests, campaign execution, and proof-of-performance reporting.
  • Build messaging and positioning across our hardware, software, cloud, and services portfolio.
  • Own the website, content calendar, and digital presence. Produce case studies, solution briefs, email campaigns, and sales enablement materials.
  • Work closely with Account Executives and sales leadership to define lead qualification criteria, nurture prospects, and support account-based marketing for key targets.
  • Manage marketing activity and lead tracking in the CRM, and report on campaign performance, pipeline contribution, and ROI.
  • Plan and support virtual and in-person events, vendor-sponsored activities, and customer engagement initiatives.
  • Manage the marketing budget, external agencies, and freelancers as needed.
  • Keep brand consistency across all channels and customer touchpoints.

Qualifications

  • Must-Have:
  • 4+ years of B2B marketing experience, with direct experience working in marketing for an IT Value Added Reseller (VAR).
  • Hands-on experience running co-marketing programs with technology vendors and distributors, including MDF/co-op funds.
  • A track record of building campaigns that generated measurable pipeline and revenue.
  • Strong understanding of the IT solutions landscape (hardware, software, cloud, and services) and how to market to IT decision-makers.
  • Experience with marketing automation and CRM platforms.
  • Excellent writing, communication, and project management skills.
  • Ability to work independently in a fast-paced, remote environment, as both a strategist and an executor.
  • Nice-to-Have:
  • Experience marketing Microsoft, Cisco, Dell, HP, Lenovo, or similar manufacturer solutions.
  • Familiarity with Zoho CRM or Zoho Campaigns.
  • Experience with account-based marketing (ABM) and intent data tools.
  • Background marketing managed services or recurring revenue offerings (MRR/ARR).
  • Experience with paid media, SEO, and web analytics (e.g., Google Analytics, LinkedIn Campaign Manager).
  • Basic design skills (Canva, Adobe Creative Suite) or experience managing creative resources.
  • Compensation & Benefits
  • Base salary: $90,000 – $120,000 CAD + performance bonuses
  • Health benefits
  • Career advancement opportunities
  • 100% remote work environment within Canada

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