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Marketing Manager

Warner Music Group
Toronto, CAN
Full-time
Manager · 3+ years experience
Onsite
Discovered 3 weeks ago
Communication

Full Job Posting

Your role:

  • Warner Music Canada is seeking a passionate, strategic, and agile Marketing Manager to lead high-impact marketing campaigns for our roster of diverse artists, with an emphasis on the country genre.
  • In this role, you will serve as the strategic lead for assigned artists, translating creative vision into data-informed, multi-channel marketing campaigns. You will collaborate closely with artists, management teams, digital strategists, commercial partners, and internal departments to drive engagement, expand fanbases, and maximize commercial success.
  • Here you’ll get to:
  • Develop, and execute marketing strategies for single releases, album campaigns, and project rollouts.
  • Act as the primary marketing liaison for artists, their management teams, and WMG label partners, ensuring transparent communication and alignment on project goals.
  • Work with teams to plan digital marketing campaigns, content & community-building efforts, media/press and creator collaborations.
  • Manage allocated marketing budgets for assigned projects, ensuring cost-effective execution, and ROI tracking
  • Analyze streaming data (Spotify, Apple Music, Amazon), social media analytics, and audience insights to continuously refine and optimize campaigns.
  • Partner with commercial/DSP teams to build compelling pitch narratives for editorial playlists, partner placements, and co-marketing opportunities.
  • Oversee the development of marketing assets (creative assets, digital ads, out-of-home advertising, and promotional tools) to ensure brand consistency.
  • Maintaining open, transparent communication with artists, management, and internal teams, especially during high-pressure launch cycles or project pivots.
  • About you:
  • 3–5+ years of progressive experience in music marketing, record label product management, digital agency work, or entertainment marketing.
  • Understanding of the Canadian music landscape, current digital/social media trends, streaming platform algorithms, and fanbase dynamics.
  • Outstanding verbal and written communication skills with high emotional intelligence, adaptability, and tact when working with artists and executive stakeholders.
  • Exceptional organizational skills with a proven track record of managing multiple fast-moving campaigns under tight deadlines.
  • Experience leveraging data platforms (Chartmetric, Spotify for Artists, Meta Ads Manager, Google Analytics) to inform creative marketing strategy.
  • Ability to navigating dynamic label environments with flexibility, clear boundary-setting, and a focus on solutions.
  • About us:
  • As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.
  • Together, we are Warner Music Group: Independent Minds. Major Sound.
  • Love this job and want to apply?
  • Click the “Apply” link or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile but will still allow you to upload a resume and cover letter.
  • Please note that due to the volume of applicants we receive for a given position, you may not be contacted if you do not meet minimum eligibility requirements for this position.
  • Thanks for your interest in working for Warner Music Group. We love it here and think you will too.
  • We are an equal opportunity employer that is committed to inclusion and diversity and will not discriminate against an applicant or employee on the basis of race, religious beliefs, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, age, record of offences, marital status, family status, or any other protected grounds under applicable legislation.
  • We are committed to working with and providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the application or employment process, please send an e-mail to [email protected] and let us know the nature of your request and your contact information.
  • This position will require being in the office 4 days a week. We believe that an in-office presence is critical for talent development, collaboration and building strong relationships.
  • Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.
  • Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.
  • Thanks for your interest in working for WMG. We love it here, and think you will, too.
  • WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.

Qualifications

  • 3–5+ years of progressive experience in music marketing, record label product management, digital agency work, or entertainment marketing.
  • Understanding of the Canadian music landscape, current digital/social media trends, streaming platform algorithms, and fanbase dynamics.
  • Outstanding verbal and written communication skills with high emotional intelligence, adaptability, and tact when working with artists and executive stakeholders.
  • Exceptional organizational skills with a proven track record of managing multiple fast-moving campaigns under tight deadlines.
  • Experience leveraging data platforms (Chartmetric, Spotify for Artists, Meta Ads Manager, Google Analytics) to inform creative marketing strategy.
  • Ability to navigating dynamic label environments with flexibility, clear boundary-setting, and a focus on solutions.

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