Marketing Manager

Overview

• Develop and implement the annual marketing plan aligned with business goals.
• Conduct market research to understand customer needs, competitor positioning, and industry trends.
• Manage brand positioning, messaging, and corporate identity across all channels.
• Plan and execute integrated marketing campaigns (digital + offline).
• Manage Google Ads, LinkedIn Ads, Meta Ads, and SEO initiatives.
• Oversee website content, landing pages, and conversion optimization.
• Manage social media presence (LinkedIn, Instagram, X, TikTok).
• Implement marketing automation workflows (email sequences, lead nurturing).
• Track campaign performance using analytics tools (GA4, Search Console, CRM dashboards).
• Develop content calendars for blogs, social media, newsletters, and case studies.
• Coordinate with designers, agencies, and freelancers for creative assets.
• Ensure all content aligns with brand guidelines and Saudi cultural norms.
• Produce marketing collateral: brochures, presentations, videos, and ads.
• Build and manage lead generation campaigns targeting Saudi audiences.
• Optimize MQL → SQL → Opportunity conversion rates.
• Collaborate with the sales team to ensure lead quality and follow‑up.
• Manage CRM data accuracy and reporting.
• Plan and execute exhibitions, conferences, and corporate events.
• Build partnerships with agencies, chambers of commerce, and government programs (Monsha’at, MISA).
• Manage PR activities, press releases, and media relations.
• Track KPIs: lead volume, CAC, ROI, engagement, brand reach.
• Prepare monthly and quarterly marketing performance reports.
• Manage marketing budgets and ensure cost‑effective execution.