Marketing Manager

About This Role

Bayut is the number one property portal in the Kingdom, connecting millions of users across the country. We are committed to delivering the best online search experience. As part of Dubizzle Group, Bayut is alongside some of the strongest classifieds brands in the market. With a collective strength of 10 brands, we have more than 200 million monthly users that trust in our dedication to providing them with the best platform for their needs.

As a Marketing Manager - Transactions, you will be responsible for developing, implementing, and executing Events, PR, Creative and social media marketing in collaboration with our Transactions Sales Department.

KEY RESPONSIBILITIES:

• Set up the transactions marketing team within our marketing & communications team;
• Work closely with the transactions departments to support them in achieving commercial objectives;
• Assign roles and targets to your team;
• Manage budgets to ensure maximum value;
• Lead sales events;
• Work with the performance marketing teams for effective campaign execution;
• Design and implement Social Media Campaigns to improve drive sales;
• Lead in-house creative/design team for Bayut;
• Perform social media audit for the competitive landscape;
• Research new marketing platforms and creative mediums to meet commercial goals;
• Manage PR for positive brand presence for all our transaction accounts;
• Establish mutually beneficial relationships with relevant media outlets;
• Track & report performance to the top management;
• Work on special projects given by the management

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field (Master's degree preferred);
• Certifications in digital marketing, social media marketing, or public relations are a plus
• Minimum of 8-10 years of progressive experience in marketing and communications, preferably in real estate, e-commerce, or a technology company;
• Proven track record of leading and managing marketing campaigns and events that drive sales and product adoption;
• Experience in setting up and managing marketing or communications departments, including building and leading teams;
• Hands-on experience in managing social media platforms, campaigns, and competitive audits;
• Strong background in public relations, including building relationships with media outlets and managing PR campaigns;
• Budget management experience to ensure cost-efficient marketing operations
• Comprehensive understanding of marketing communication strategies, brand management, and creative processes;
• Proficiency in social media management, including platform-specific strategies and tools;
• Familiarity with digital performance marketing metrics and campaign execution techniques;
• Knowledge of PR best practices and media landscape in the region;
• Understanding of emerging marketing platforms, trends, and technologies;
• Expertise in creative strategy development and in-house creative team management;
• Insights into commercial objectives and the role of marketing in achieving them
• Strategic Thinking: Ability to align marketing strategies with organisational goals;
• Leadership: Proven ability to manage and motivate cross-functional teams effectively;
• Project Management: Strong organisational skills to handle multiple campaigns and special projects simultaneously;
• Analytical Skills: Capability to track performance metrics, analyse data, and create insightful reports;
• Creative Skills: Experience in crafting compelling campaigns and visual content;
• Communication Skills: Excellent verbal and written communication with internal and external stakeholders;
• Networking: Strong relationship-building skills with media outlets, influencers, and other stakeholders;
• Problem-Solving: Ability to navigate challenges and deliver innovative marketing solutions;
• Budget Management: Expertise in allocating and optimising marketing budgets effectively;
• Visionary: Ability to foresee trends and craft long-term marketing strategies;
• Adaptable: Comfortable with dynamic environments and quick to adopt new technologies or approaches;
• Innovative: Continuously seeking fresh, creative ideas for campaigns and mediums;
• Detail-oriented: Ensures precision and quality in every aspect of the marketing strategy;
• Collaborative: Works effectively with commercial and performance marketing teams;
• Results-driven: Focused on achieving tangible outcomes and meeting commercial objectives;
• Resilient: Maintains composure and effectiveness under pressure or tight deadlines;
• Passionate: Demonstrates a genuine enthusiasm for marketing and brand-building;
• Self-motivated individual with strong curiosity, and strive for continuous learning;
• Thrive in a fast-paced, innovative environment;
• Living the team values: Simpler. Better. Faster

Benefits

• High-performing and fast-paced work environment
• Comprehensive Health Insurance
• Rewards & Recognition
• Learning & Development

Bayut is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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