Marketing Manager
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About the Role
Asl Al Burger is a Saudi-born burger brand established in 2015 in Abha, driven by a passion to create an authentic local burger experience. The company focuses on freshly prepared recipes using high-quality ingredients sourced from the local land, aiming to deliver genuine flavor and craftsmanship.
Key Skills for This Role
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Company Description
Asl Al Burger is a Saudi-born burger brand established in 2015 in Abha, driven by a passion to create an authentic local burger experience.
The company focuses on freshly prepared recipes using high-quality ingredients sourced from the local land, aiming to deliver genuine flavor and craftsmanship.
Its vision is to be the first choice for quality in Saudi Arabia’s fast-food market and to grow as a strong Saudi brand with regional reach.
Asl Al Burger is committed to delivering top quality to customers, strong returns to investors, and meaningful social impact through supporting orphans via charitable organizations.
The company also strives to offer an inspiring work environment that supports innovation, talent, and professional growth.
Role Description
This is a full-time, on-site Marketing Manager role based in Riyadh.
The Marketing Manager will develop and execute marketing plans that strengthen brand awareness, drive customer traffic, and support the company’s growth objectives.
Daily responsibilities include planning and managing campaigns across digital and offline channels, coordinating promotions, and working closely with operations and outlets to ensure consistent brand messaging.
The role involves analyzing market trends, customer insights, and campaign performance to optimize marketing strategies and budgets.
The Marketing Manager will also oversee content creation, manage external agencies and vendors as needed, and support community and CSR initiatives aligned with the brand’s mission.
Qualifications
- Strong experience in marketing management, preferably in food & beverage, hospitality, or retail.
- Proven ability to plan and execute integrated marketing campaigns across digital, social media, and offline channels.
- Skills in market research, competitor analysis, and using data to guide marketing decisions.
- Experience in brand building, positioning, and maintaining consistent visual and verbal brand identity.
- Comfort with marketing analytics tools and KPIs to measure campaign effectiveness and ROI.
- Excellent written and verbal communication skills in English; Arabic proficiency is highly beneficial.
- Strong organizational, project management, and stakeholder management skills.
- Ability to work on-site in Riyadh, collaborate with cross-functional teams, and visit branches when required.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; relevant certifications are a plus.
- Experience managing budgets, external agencies, and vendors in a fast-paced, customer-focused environment.
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