Marketing Manager

Position - Marketing Manager Duration - Immediate till 1st March 2027 Location - Riyadh Key Responsibilities Marketing Planning & Coordination Manage marketing planning, coordination, and integration across departmental workstreams for tournaments Support timelines, dependencies, and deliverables oversight to ensure alignment across marketing teams and agencies Manage the Marketing & Events Department s program reporting Oversee event project and operational planning, supporting cross-functional coordination Support the organizational and operational delivery of on-ground marketing activities, including brand, fan, and community activations Strategic Planning & Campaign Management Develop and implement comprehensive marketing strategies aligned with overall event objectives Lead end-to-end campaign execution across digital, social media, ATL, BTL, and experiential channels Coordinate seasonal and milestone-based campaigns (launch, ticket sales, match phases, finals, etc.) Brand & Communications Ensure consistent brand positioning and messaging across all touchpoints Manage creative development including briefs, approvals, and asset production Oversee content calendars and storytelling strategies to maximize audience engagement Digital & Performance Marketing Plan and optimize paid media campaigns (social, search, programmatic) Monitor campaign performance using analytics tools and adjust strategies accordingly Collaborate with digital teams on website, app, and CRM integration Stakeholder Management Liaise with internal teams (commercial, operations, PR, partnerships) to ensure alignment Manage external agencies, vendors, and media partners Support sponsor activation campaigns and ensure contractual marketing deliverables are met Fan Engagement & Experience Develop initiatives to enhance the fan journey from awareness to attendance Support on-ground activations, fan zones, and experiential marketing activities Utilize data insights to personalize fan engagement strategies Market & Data Insights Conduct market research and competitor analysis Track KPIs and prepare performance reports with actionable insights Use audience data to refine targeting and segmentation strategies Qualifications & Experience Bachelor s degree in marketing, Business Administration, or related field 5 8 years of experience in marketing, preferably within sports, entertainment, or large-scale events Proven track record in delivering integrated marketing campaigns Strong understanding of digital marketing and analytics tools Experience managing agencies and cross-functional teams Skills & Competencies Strategic thinking with strong execution capability Excellent project management and organizational skills Strong communication and stakeholder management abilities Creative mindset with attention to detail Ability to work in a fast-paced, high-pressure environment Preferred Experience Experience working on international sporting events or tournaments Familiarity with multicultural markets and global audiences Knowledge of fan engagement platforms and ticketing ecosystems