Marketing Manager - Real Estate

Role overview

Strategy, brand, and launches

• Design and oversee multi-channel marketing strategies for master-planned developments and off-plan projects.
• Develop storytelling around lifestyle, community living, and long-term value.
• Manage budgets to optimize ROI and reduce CPA.
• Plan end-to-end launches for off-plan phases, from teaser through public launch.
• Use VR/AR, 3D interactive models, and digital sales galleries to help buyers visualize unbuilt properties.
• Ensure marketing materials, disclosures, and collateral comply with local off-plan regulations and legal standards.

Performance and sales enablement

• Oversee performance campaigns across search, social media, and programmatic channels to generate qualified leads.
• Integrate marketing automation with CRM systems for lead tracking and attribution.
• Equip sales teams and broker networks with collateral, presentation tools, interactive displays, and value messaging.
• Partner with financial institutions and mortgage providers to market financing solutions.
• Manage broker relationships to improve channel sales performance.

Agencies and events

• Direct creative agencies, media buyers, production houses, and PR agencies.
• Manage participation in real estate expos, launch events, and private investor showcases.

Experience and knowledge

• Proven real estate marketing experience, especially in master-planned communities and off-plan residential developments.
• Track record of launching major developments and driving high-volume sales velocity.
• Deep knowledge of off-plan regulations, buyer behavior, and real estate market trends.

Core competencies and languages

• Translate market research and performance analytics into actionable campaigns.
• Communicate lifestyle concepts and product value to diverse buyer personas.
• Manage cross-functional teams, agencies, and executive stakeholders.
• Excellent written and verbal English and Arabic are preferred.