Marketing Manager (Perfume, Luxury,Lifestyle,Beauty )

Overview

Brand Strategy & Planning

• Develop and implement integrated marketing strategies that enhance Perfumes brand visibility across all platforms.
• Plan annual and quarterly marketing calendars aligned with product launches and business goals.
• Conduct market research to understand customer preferences, competitive trends, and product positioning.

Digital Marketing

• Manage Perfumes online presence across social media, website, e-commerce, and digital advertising.
• Oversee content creation for social channels (Instagram, TikTok, Facebook, YouTube, etc.).
• Plan and execute paid advertising campaigns (Meta Ads, Google Ads, TikTok Ads).
• Optimize SEO, website content, and product listings for better visibility and conversion.
• Collaborate with influencers, affiliates, and digital partners to expand brand reach.

Offline Marketing & Retail Support

• Plan and coordinate in-store promotional activities, product displays, and merchandising.
• Develop marketing materials such as brochures, catalogues, posters, and POS displays.
• Organize offline events—product launches, exhibitions, mall activations, and retail partner engagements.
• Ensure consistent brand presence at retail outlets and monitor store performance through marketing support.

Campaign Management

• Plan, execute, and monitor 360° marketing campaigns (online + offline).
• Track performance metrics and prepare campaign reports to improve ROI.
• Work closely with sales, design, and product teams to ensure cohesive execution.

Communication & Coordination

• Work with graphic designers, photographers, and external agencies to develop creative assets.
• Maintain regular communication with distributors, retailers, and e-commerce partners.
• Present marketing plans and performance updates to management.

Qualifications

• Bachelor’s degree in marketing, Business, or a related field.
• 3–7 years of experience in both digital and traditional marketing (preferably in beauty, fragrance, or lifestyle brands).
• Strong understanding of branding, retail marketing, and digital performance metrics.
• Excellent communication, project management, and analytical skills.
• Creativity, attention to detail, and ability to work in a fast-paced environment.
• Experience with design tools (basic) and marketing platforms (Meta Business, Google Ads Manager, Shopify/e-commerce tools) is a plus.
• You may also apply through our website and register your profile here: https://nadia-me.com/job/details/196