Marketing Manager

Overview

• Develop and execute annual and seasonal marketing strategies aligned with business objectives and sales targets.
• Drive brand awareness, customer acquisition, customer retention, and revenue growth across retail stores and digital channels.
• Plan, manage, and optimize marketing campaigns across social media, search engines, email marketing, influencer marketing, and other digital platforms.
• Lead the execution of promotional campaigns, store openings, seasonal events, and product launches.
• Analyze market trends, customer insights, and competitor activities to identify opportunities and improve marketing performance.
• Collaborate closely with Retail Operations, Merchandising, E-commerce, and Sales teams to ensure marketing initiatives support commercial objectives.
• Manage CRM and customer loyalty programs to increase customer engagement, repeat purchases, and customer lifetime value.
• Oversee content creation and ensure consistent brand messaging across all marketing channels and customer touchpoints.
• Monitor, analyze, and report on campaign performance, marketing KPIs, ROI, and customer acquisition metrics.
• Manage relationships with advertising agencies, media partners, influencers, and external vendors.
• Prepare and control marketing budgets to maximize return on investment.