Marketing Manager - Industrial Group - Al Khobar
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Key skills for this role
About the Role
Lead the Prospect-to-Order initiative, identifying and pursuing new business opportunities. Develop and execute marketing and advertising strategies to boost sales, enhance the product portfolio, and support funding goals.
Key Skills for This Role
Full Job Posting
Job Description
- Lead the Prospect-to-Order initiative, identifying and pursuing new business opportunities.
- Develop and execute marketing and advertising strategies to boost sales, enhance the product portfolio, and support funding goals.
- Plan and manage the company’s participation in exhibitions, deciding which events to attend, where to place booths, and how to design them for maximum brand impact.
- Ensure alignment of marketing activities with business development and sales objectives.
- Represent the company’s brand in the best possible way, creating a strong and consistent image.
- Collaborate with internal teams and external stakeholders to ensure smooth execution of marketing and business development plans.
- Evaluate opportunities and prioritize efforts that will help drive sales, brand visibility, and overall business growth.
- This role is central, working across all these areas to ensure a cohesive strategy and drive business growth!
Skills
Marketing Manager role interacts with each of these functions:
1._Sales Manager_ : The Marketing and Business Development Manager collaborates closely with the Sales Manager to generate leads, provide marketing materials, and create strategies that help convert prospects into orders.
They ensure marketing efforts align with sales goals.
2._Business Development Manager:_ In some cases, this role overlaps or partners with a Business Development Manager.
They work together to find new market opportunities, partnerships, and long-term growth strategies.
3._PR (Public Relations)_ : The Marketing and Business Development Manager works with the PR team to ensure consistent messaging, manage the company’s public image, and handle media relations, especially around exhibitions or product launches.
4._External Media_ : They coordinate with external media to place ads, arrange interviews, and get coverage that helps promote the company and its products.
5._Government Relations_ : The Marketing and Business Development Manager may work with government relations to ensure compliance with exhibitions, secure approvals, or explore public sector opportunities.
They may also help navigate policies that impact marketing and sales efforts.
Experience in Industrial Manufacturing/Engineering organization
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