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Marketing Manager III

Sinch
USA
Full-time
Manager · 5+ years experience
Onsite
$125,000 / year
Discovered Today
Communication

Full Job Posting

What you bring

  • At least 5 years in B2B digital marketing, covering content, SEO, web and inbound campaigns.
  • Experience marketing voice or communications services such as SIP trunking, cloud voice, UCaaS, CCaaS or CPaaS. Experience at a carrier or communications provider is a strong plus.
  • Experience marketing a service rather than a packaged software product.
  • Strong writing range, with a portfolio that includes technical long-form content, web pages and short copy.
  • Hands-on SEO experience, including content optimization, link building and outreach, plus a working understanding of how content gets surfaced in AI search.
  • Experience with review platforms, listicle placements, and paid search or review ads.
  • Experience building web pages or content hubs in a CMS alongside designers and developers.
  • Comfort with web and campaign analytics: you can read the data and decide what to change.
  • Proactive and self-directed, able to own a program across multiple stakeholders and regions.
  • Bachelor’s degree in Marketing, Communications, Journalism or a related field preferred. Qualifications:
  • Minimum of 5 years related experience in B2B tech copywriting, content marketing, or a related role, ideally within B2B tech or SaaS.
  • Experience strategically positioning products.
  • Must be a proactive, self-starter, able to work in a fast-paced environment while being a team player.
  • A portfolio of writing samples showcasing your ability to write for different formats and audiences.
  • Exceptional writing, editing, and proofreading skills with strong attention to detail.
  • Ability to translate technical concepts into human-centered language.
  • Familiarity with basic marketing principles and content creation best practices.
  • Ideally understand the email market and competitive landscape.
  • Strong organizational and communication skills, with an ability to manage multiple projects.
  • Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field is preferred.
  • OUR HIRING PROCESS
  • We are committed to ensuring a recruitment process that is fair, objective, consistent, and inclusive. Our approach includes structured, competency-based interviews designed to evaluate your skills, experience, and qualifications relevant to the role. At times, we may include a data-driven assessment to enhance our hiring success and identify candidates likely to excel.
  • We believe in a two-way process and encourage you to ask questions throughout the journey. If this role isn't what you're looking for, please explore the other opportunities listed on our career page: https://www.sinch.com/careers/. No matter who you are, we hope you find an exciting path forward - hopefully with us!

Benefits

  • STAY HEALTHY: We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants.
  • CARE FOR YOURSELF: Take advantage of our free virtual counseling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.
  • SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants.
  • TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation.
  • PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support.
  • WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters.
  • MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice.
  • TREAT YOURSELF: We offer discounts on retail, entertainment and more through our Reward+ program.
  • The annual starting salary for this position is between $100,00 - $125,000. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications. This role will be accepting applications until 11.13.2026 at a minimum. Please note that the application timeline may be flexible to accommodate a comprehensive candidate evaluation.

Qualifications

  • At least 5 years in B2B digital marketing, covering content, SEO, web and inbound campaigns.
  • Experience marketing voice or communications services such as SIP trunking, cloud voice, UCaaS, CCaaS or CPaaS. Experience at a carrier or communications provider is a strong plus.
  • Experience marketing a service rather than a packaged software product.
  • Strong writing range, with a portfolio that includes technical long-form content, web pages and short copy.
  • Hands-on SEO experience, including content optimization, link building and outreach, plus a working understanding of how content gets surfaced in AI search.
  • Experience with review platforms, listicle placements, and paid search or review ads.
  • Experience building web pages or content hubs in a CMS alongside designers and developers.
  • Comfort with web and campaign analytics: you can read the data and decide what to change.
  • Proactive and self-directed, able to own a program across multiple stakeholders and regions.
  • Minimum of 5 years related experience in B2B tech copywriting, content marketing, or a related role, ideally within B2B tech or SaaS.
  • Experience strategically positioning products.
  • Must be a proactive, self-starter, able to work in a fast-paced environment while being a team player.
  • A portfolio of writing samples showcasing your ability to write for different formats and audiences.
  • Exceptional writing, editing, and proofreading skills with strong attention to detail.
  • Ability to translate technical concepts into human-centered language.
  • Familiarity with basic marketing principles and content creation best practices.
  • Ideally understand the email market and competitive landscape.
  • Strong organizational and communication skills, with an ability to manage multiple projects.
  • OUR HIRING PROCESS
  • We are committed to ensuring a recruitment process that is fair, objective, consistent, and inclusive. Our approach includes structured, competency-based interviews designed to evaluate your skills, experience, and qualifications relevant to the role. At times, we may include a data-driven assessment to enhance our hiring success and identify candidates likely to excel.
  • We believe in a two-way process and encourage you to ask questions throughout the journey. If this role isn't what you're looking for, please explore the other opportunities listed on our career page: https://www.sinch.com/careers/. No matter who you are, we hope you find an exciting path forward - hopefully with us!

Preferred Qualifications

  • Bachelor’s degree in Marketing, Communications, Journalism or a related field preferred.
  • Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field is preferred.

Responsibilities

  • Run all inbound demand gen campaigns for voice from end to end, coordinating and creating the content, assets and deliverables each one needs.
  • Write and own voice content on sinch.com and across editorial channels, including landing pages, blogs, technical guides, FAQs, comparison pages and video scripts.
  • Work with product marketing to build complete website journeys for voice, including the content hubs that campaigns and organic traffic lead to.
  • Act on any content opportunity that improves voice rankings and discoverability in SEO and AI search engines like ChatGPT and Google AI Overviews.
  • Plan and run backlink outreach, content collaborations and third-party placements such as industry listicles and comparison content.
  • Manage voice’s presence on G2, Capterra and other review platforms, and advise on G2 ads and paid listings.
  • Advise on Google Ads for voice with our performance marketing team, from ad copy and landing pages to testing.
  • Help produce customer stories for voice, from interviews to published case studies.
  • Turn technical input from product and subject matter experts into clear, human and agentic content that moves voice buyers through their journey.
  • Write briefs for agencies and internal teams, and review their work for quality, brand voice and campaign fit.
  • Collaborate with product marketing, ABM, partner, channel and sales enablement teams to keep voice messaging consistent across go-to-market efforts.
  • Keep stakeholders aligned on priorities, progress and results, and recommend next steps based on performance.

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