Marketing Manager- Hospitality
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Key skills for this role
About the Role
Better begins here Crown Resorts is a great place to visit and it’s an even better place to work, a place where you can play your part in creating fun, memorable, world-class experiences for our guests and our people.
Key Skills for This Role
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Overview
Better begins here
Crown Resorts is a great place to visit and it’s an even better place to work, a place where you can play your part in creating fun, memorable, world-class experiences for our guests and our people.
We value passion, optimism, and an appetite for change - for the better.
Here, you’ll be part of the team, empowered to explore more, experience more and supported by your leader to grow and develop.
We’re looking for a Marketing Manager – Hospitality to lead the strategy and delivery of marketing initiatives across our premium food & beverage and hotel offerings at Crown Melbourne.
About the role
Reporting to the General Manager – Marketing, this is a key leadership position responsible for shaping and executing end-to-end hospitality marketing strategy within our integrated resort.
You’ll lead a team while working cross-functionally to deliver data-led, commercially impactful campaigns that drive visitation, revenue, and brand growth.
From launching new dining concepts to sustaining long-term customer engagement, you’ll play a critical role in bringing Crown’s hospitality experiences to life.
Key responsibilities
- Lead the development and execution of the hospitality marketing strategy across Crown Melbourne’s dining and hotel portfolio
- Plan and deliver integrated, multi-channel campaigns, leveraging data, insights, and customer segmentation
- Drive the successful launch and ongoing performance of new hospitality concepts through coordinated campaigns spanning PR, CRM, digital, events, and on-property activation
- Manage campaign performance, budgets, and ROI, ensuring commercial objectives are achieved
- Analyse campaign performance and customer insights to continuously optimise marketing effectiveness
- Oversee quarterly marketing plans aligned to business priorities and growth opportunities
- Ensure compliance with regulatory requirements and internal governance processes
- Lead, coach, and develop a team of Marketing Executives and Coordinators in a shared services environment
- Build strong relationships with hospitality operations, events, partnerships, and marketing teams
- About you
- You’re a commercially minded marketing leader with a passion for hospitality and premium experiences.
- You thrive in fast-paced, complex environments and bring a strategic yet hands-on approach.
- 7+ years’ marketing experience, including 4+ years in hospitality, F&B, or hotel marketing
- Proven success delivering multi-channel, data-driven marketing campaigns with clear commercial outcomes
- Experience leading marketing strategy for premium or luxury brands
- Strong stakeholder management skills and experience working in matrix or shared resource teams
- A solid understanding of marketing fundamentals and campaign execution across channels
- Tertiary qualifications in Marketing or a related field (preferred)
- On top of exciting career possibilities, we offer better exposure to experiences and learning.
- To see our range of benefits and opportunities visit Crown Resorts Careers.
- Our Crown Community celebrates uniqueness and embraces diversity.
- We welcome the creativity, insights and experiences from people of different race, age, religion, cultural background, gender, people with disability, people who identify as LGBTIQ+ and Aboriginal and Torres Strait Islander; people like you.
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