Marketing Manager -Food & Beverage Retail |Saudi Arabia
Skills
About This Role
Overview
- Leverage your strategic marketing expertise and creative vision to join a dynamic F&B company specializing in the coffee industry, based in Saudi Arabia. As a Marketing Manager, you will play a central role in driving brand awareness, customer engagement, and business growth through innovative marketing strategies across all channels.
Key Responsibilities
- Develop and implement comprehensive marketing strategies aligned with business objectives to enhance brand presence and market share
- Plan, execute, and oversee marketing campaigns across digital, social media, in-store promotions, and local events
- Manage the brand's digital presence, creating engaging content for social media platforms, website, and email marketing
- Analyze market trends, customer insights, and competitor activities to identify growth opportunities
- Manage the marketing budget effectively, ensuring campaigns deliver strong ROI
- Collaborate with internal teams (Operations, Product Development) to ensure cohesive brand message and customer experience
- Build and maintain relationships with media, influencers, and strategic partners
- Track and report on campaign performance, using data to inform future strategies
Qualifications & Experience
- Bachelor's degree in Marketing, Business, or a related field
- Minimum 10 years of proven experience as a Marketing Manager
- Experience must be specifically within F&B, retail, or hospitality sectors (specialty coffee industry experience is highly desirable)
- Demonstrable experience in leading digital marketing, social media, and advertising campaigns
- Excellent strategic thinking, analytical, and problem-solving skills
- Creative mindset with exceptional eye for detail and brand aesthetics
- Strong written and verbal communication skills in English; proficiency in Arabic is a significant advantage
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