Marketing Manager (市场经理)

About the company

Market expansion

• Lead marketing for expansion into French-speaking Africa and source, select, and manage local agencies and partners.
• Run paid and organic Meta and TikTok campaigns to generate qualified sales leads.
• Set up ad accounts, tracking, and landing pages with web and IT teams; test small budgets before scaling.
• Track lead volume, cost per lead, quality, and conversion, and share insights with sales and management.

Group brand marketing

• Own subsidiary brand marketing, including website content, social media presence, reviews, and reputation.
• Build awareness among industry consultants and drive demo bookings and free-trial sign-ups through LinkedIn, content, webinars, and partnerships.
• Keep subsidiary brand messaging and visuals consistent and manage a regular content calendar.
• Coordinate campaigns, launches, and website updates with sales, product, and IT teams.

Required qualifications

• Proven marketing experience in international or overseas markets.
• Strong hands-on experience with paid and organic Meta Ads and TikTok.
• Experience managing external agencies or marketing partners.
• Strong communication, organization, and coordination abilities; able to manage multiple brands and projects.
• Able to set up tracking and turn performance data into action.
• English and Mandarin are required; Chinese is listed as a required working language.

Preferred qualifications

• Professional working proficiency in French is highly preferred.
• Experience in Africa or other French-speaking markets is an asset.
• Experience in immigration, education, or professional services marketing is an asset.
• Content creation skills, including short-form video, design tools, or AI tools, are an asset.
• One year of Meta/TikTok marketing experience is listed as preferred.

Compensation and employment

• Full-time position.
• Pay is $42,000 to $60,000 per year.

Work location

• The description specifies an on-site role in Toronto, Ontario.

Application

• Applicants are asked to submit a resume and a portfolio, website, or relevant work examples.
• Candidates must be legally eligible to work in Canada.