Marketing Manager, Emerging Markets (Middle East)

About This Role

Are you energised by building marketing momentum in fast-growing financial markets? Do you enjoy blending data-driven digital campaigns with in-market engagement and field activation? Are you ready to drive measurable growth for a globally respected brand across the Middle East? CFA Institute is seeking a Marketing Manager, Emerging Markets to lead integrated marketing efforts across the Middle East. Based in Abu Dhabi and reporting to the Senior Director, Integrated Marketing & Campaigns, this is a high-ownership Individual Contributor role responsible for developing and executing regional marketing plans aligned to global business priorities.

You will translate global strategy into locally relevant, performance-driven campaigns, partner closely with business development and society stakeholders, and drive measurable commercial outcomes across CFA Institute’s portfolio of products and solutions.

What You’ll Do

• Develop and execute integrated marketing plans for the Middle East, aligned to global strategy and regional growth objectives
• Own go-to-market delivery for CFA Institute products and solutions, ensuring strong ROI and measurable commercial impact
• Drive acquisition and pipeline growth through a blended strategy of digital campaigns and field marketing
• Drive field marketing initiatives and in-market activations in partnership with business development and society stakeholders
• Lead the regional digital marketing roadmap, enhancing the full customer journey and improving segmentation and engagement
• Generate market intelligence and competitive insights to inform strategy and support market entry into new and high-potential emerging markets
• Manage agency partners and collaborate across global product, sales, distribution, technology, and marketing teams to deliver campaigns effectively and efficiently
• Track, analyse, and report performance metrics including leads generated, revenue influenced, pipeline contribution, cost per registration, and overall campaign ROI

What We’re Looking For

• Bachelor’s degree (Master’s preferred) with a minimum of 6 years’ marketing experience at manager level
• Proven experience developing and executing acquisition-focused marketing strategies in emerging or growth markets
• Experience within Financial Services, investment management, banking, capital markets, FinTech, or a related professional services environment strongly preferred
• Demonstrated experience blending digital marketing with field marketing and in-market activations
• Strong digital marketing capability across multi-channel campaigns, including email, social media, and marketing automation (Salesforce Marketing Cloud preferred)
• Experience optimising the end-to-end customer journey using segmentation, performance data, and experimentation
• Strong analytical skills with clear experience measuring ROI and campaign effectiveness against commercial KPIs
• Experience managing agencies, vendors, and campaign budgets
• Fluency in written and spoken English and Arabic
• Solid understanding of financial markets and a strong interest in the investment profession

Why Join Us

• Play a pivotal role in expanding CFA Institute’s presence across a priority emerging market region
• Own regional marketing plans with clear commercial accountability
• Combine digital innovation with visible, in-market engagement
• Work closely with global marketing leadership while building strong local partnerships
• Be part of a mission-driven organisation committed to strengthening capital markets and advancing the investment profession worldwide

About CFA Institute CFA Institute are the global leader in investment excellence and ethics. With nearly 200,000 charterholders across 160 markets, we drive professional growth, ethical behavior, and better markets. We care about our employees’ well-being, offering industry-leading benefits like:

• Comprehensive health coverage for you and your family
• Generous leave and time off
• Competitive retirement plans
• Flexible work options
• Wellness, education, and support programs

If you feel this opportunity could be the next step in your career, we encourage you to click “Apply” and complete our three-minute application.

Be part of a team committed to putting investors first and growing economies. Follow us @CFAInstitute on LinkedIn and X.

Important Message: Your application must clearly demonstrate how you meet the requirements as CFA Institute cannot make assumptions about your education, experience, or location. We thank all those who apply. Only those selected for further consideration will be contacted. We are an Equal Opportunity Employer. CFA Institute prohibits both discrimination and harassment with regard to all identifying characteristics: any individual employee, group of employees, or prospective employee on the basis of race, color, national origin, citizenship or immigration status, religion, creed or belief, age, marital or partnership status, marital or family status, care giver status, pregnancy and maternity, sexual and other reproductive health decisions, physical abilities/qualities, disability, sexual orientation, gender, gender identity or expression, predisposing genetic characteristic, military or veteran status, status as a victim or witness of domestic violence or sex offense or stalking, unemployment status, infectious disease carrier status, migrant worker status, educational background, socio-economic status, geographic location and culture or any other basis protected by applicable law. This policy impacts all aspects of employment, including but not limited to, recruitment, hiring, compensation, training, development, promotion, demotion, layoff, recall, furlough, transfer, leave of absence, and dismissal. This is a global policy that applies to all CFA Institute employees, regardless of location.

If, due to a disability or current medical condition, you need an accommodation or assistance to complete a job application, you can request one at any stage of the recruitment process. Please send an email to humanresources@cfainstitute.org noting the accommodations or assistance you are requesting. Please do not include any medical or health information in this email. We will review your request and contact you to discuss the possible options and arrangements. We will try our best to provide you with an accommodation or assistance that meets your needs and respects your preferences. Our application is not compatible with Internet Explorer (IE). We recommend using Chrome.