Marketing Manager
Role Overview
Lead the marketing function across the company’s authorised brokerage, fund management, portfolio management, financial advisory, promotion, and introduction activities.
Translate business goals into a controlled marketing plan that builds trust and generates qualified opportunities.
Key Skills for This Role
Full Job Posting
Role overview
Lead the marketing function across the company’s authorised brokerage, fund management, portfolio management, financial advisory, promotion, and introduction activities.
Translate business goals into a controlled marketing plan that builds trust and generates qualified opportunities.
Planning, product, and campaigns
- Prepare annual and quarterly plans by product, audience, jurisdiction, and channel; set budgets, campaign priorities, owners, and launch dates with business heads.
- Approve briefs distinguishing managed products from third-party products introduced or promoted by the company; maintain clear positioning, approved product facts, and brand standards.
- Oversee social, paid media, website, email, webinars, events, PR, and agency work; review briefs, creative quality, landing pages, and calls to action before required approvals.
Commercial alignment and budget
- Agree lead definitions, handover, and feedback with Sales, relationship managers, and onboarding.
- Review conversion from enquiry to qualified lead, funded account, subscription, or advisory engagement.
- Control media spend, procurement, agency scopes, and deliverables; maintain a monthly forecast and identify campaigns or channels to stop, improve, or scale.
Governance, people, and reporting
- Implement documented approval, version control, and withdrawal of obsolete material.
- Escalate inaccurate claims, unsuitable audiences, complaints, misleading influencer content, or unapproved publication to Compliance.
- Coach the initial team, set role objectives, and send a monthly management report covering spend, funnel results, content performance, risks, and next actions.
Requirements
- Five or more years in marketing, including ownership of multi-channel campaigns and at least two years leading people or agencies.
- Experience marketing financial services, investment products, insurance, or another tightly controlled sector in the UAE or GCC.
- Ability to review product claims, understand audience restrictions, and work constructively with Compliance and product specialists.
- Proven budget control, CRM and campaign measurement, strong written English, and senior stakeholder communication.
Preferred experience
- Arabic capability or demonstrated oversight of bilingual campaigns is preferred.
- Experience across brokerage, funds, wealth, or portfolio management is preferred.
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