Marketing Manager

Position Overview

Key Responsibilities

• Develop and implement annual marketing strategies aligned with business and sales objectives.
• Lead and manage all marketing activities for property launches, off-plan projects, and ongoing developments.
• Create and oversee digital marketing campaigns across social media, search engines, email marketing, and display advertising platforms.
• Manage branding, positioning, and communication strategies to enhance market presence and customer engagement.
• Coordinate with sales teams to develop lead-generation campaigns and optimize conversion rates.
• Oversee the creation of marketing materials, including brochures, presentations, videos, website content, and promotional assets.
• Manage relationships with advertising agencies, media partners, creative suppliers, and digital marketing vendors.
• Monitor campaign performance, analyze marketing metrics, and provide regular reports and recommendations to senior management.
• Conduct market research and competitor analysis to identify emerging trends and business opportunities.
• Plan and execute project launches, exhibitions, roadshows, investor events, and promotional activities.
• Manage marketing budgets effectively to maximize return on investment (ROI).

Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 5 years of marketing experience, with at least 5 years in the real estate development industry.
• Proven track record of successfully managing real estate marketing campaigns and project launches.
• Strong understanding of digital marketing, branding, lead generation, and customer acquisition strategies.
• Experience managing marketing budgets and external agencies.
• Excellent communication, project management, and leadership skills.
• Proficiency in CRM systems, Google Analytics, Meta Ads, Google Ads, and marketing automation tools.
• Knowledge of UAE real estate market trends and consumer behavior is highly desirable.

• Strategic Marketing Planning

• Brand Management

• Market Research & Analysis

• Budget Management
• Project Management