Marketing Manager

Overview

• Marketing Manager – Online Automotive Platform (Lead Generation Focus)1.
• Performance & Lead Generation
• Build and execute **demand-generation strategies** to acquire qualified leads (buyers, sellers, service subscribers).
• Set and optimize **lead funnels**, from awareness → engagement → conversion → retargeting.
• Define and track KPIs: **CPL, CPA, ROAS, conversion rate, funnel drop-off**, lead quality.
• Manage **A/B tests** to improve landing pages, forms, and acquisition ads.

2. Digital Advertising Management

• Plan and run ROI-driven campaigns on:
• Google Search & Display (auto intent keywords, retargeting)
• Meta, TikTok, Snapchat (creative testing)
• Automotive marketplaces partnerships
• Optimize budgets, audience targeting, bidding strategies, and creative performance.

3. Content & SEO Growth

• Oversee **SEO strategy** for vehicle listings, blog content, service pages, and comparison tools.
• Ensure high-intent content creation (e.g., “Best SUVs under AED 50K”, “Car inspection cost UAE”, “How to sell your car fast”).
• Improve organic lead flow via:
• On-page SEO
• Technical SEO (speed, structured data)
• Backlink building with auto publishers

4. CRM & Marketing Automation

• Build automated **lead nurturing flows**: email, SMS, WhatsApp, in-app notifications.
• Improve lead conversion via:
• Personalized car recommendations
• Automated reminders for inspections, valuations, and bookings
• Manage CRM segmentation for buyer vs seller funnels.

5. Marketplace & Partner Growth

• Develop partnerships with:
• Car dealers
• Service centers
• Finance & insurance partners
• Design **co-marketing campaigns** to generate shared leads.

6. Brand & Social Media

• Manage brand presence across social channels.
• Convert content into **lead magnets** (valuation tools, price guides, car reviews).
• Oversee influencer collaborations with measurable conversion goals.

7. Data, Analytics & Reporting

• Build dashboards to monitor:
• Traffic sources
• Lead attribution
• User behavior (heatmaps, session recordings)
• Analyze trends to redistribute budgets toward highest-performing channels.

8. Product & UX Collaboration

• Work with product team to improve:
• Lead form UX
• On-site conversion tactics (sticky CTAs, chat widgets, booking buttons)
• Car recommendation logic
• Advocate for features that increase leads (valuation tool, financing calculator).

9. Creative Strategy

• Develop compelling ad creatives, video content, and banners tailored to automotive users.
• Collaborate with designers to produce **high-conversion landing pages**.

10. Team Leadership

• Manage internal and external teams (agencies, freelancers).
• Train and guide performance marketers, content writers, and social media teams.

Job Type: Full-time

Experience

• Automotive: 2 years (Required)