Marketing Manager

About The Role

1. Brand Strategy & Growth

• Own and continuously evolve the clinic's brand strategy across all online and offline channels.
• Bring quarterly and annual marketing plans with measurable growth targets to the CEO for approval.
• Identify emerging trends in wellness, aesthetics and luxury lifestyle to keep the brand ahead of competitors.
• Propose and drive brand activations, campaigns and seasonal moments that generate buzz and bookings.
• Track competitor activity and translate insights into strategic recommendations.

2. Content Strategy & Calendar Ownership

• Lead the creation and management of a rolling monthly content calendar across Instagram, TikTok, LinkedIn, and Meta, owned jointly by you, the Graphic Designer, and Videographer.
• Set the creative direction for each piece of content: format, messaging, tone, visual style, and platform strategy.
• Brief the creative team clearly and review all output before publishing to ensure brand consistency.
• Oversee model bookings and shoot logistics, coordinating talent, scheduling and ensuring clinic operations are not disrupted during shoot days.
• Personally capture reactive, spontaneous content (stories, behind-the-scenes, treatment moments) when the team is not on-site.
• Maintain a content library of approved assets for ongoing use across campaigns, ads, and collateral.

3. Paid Advertising & Performance Marketing

• Oversee paid ad strategy across Meta Ads Manager and Google Ads.
• Monitor campaign performance weekly, tracking CPL, ROAS, conversion rates, and booking rates and present findings to the CEO.
• Train and update the reception team monthly on what ads are currently running so they can convert inquiries with context and confidence.
• Work with the Graphic Designer on ad creatives and A/B test formats regularly.

4. Events, Activations & Community

• You will be expected to proactively identify and propose opportunities for the clinic to show up in the right spaces and build community.
• Ideas and activations to explore include:
• Branded clinic open days and VIP patient evenings with live treatment demos
• Pop-up presence at luxury hotels, private members' clubs, and wellness retreats
• Participation in aesthetic industry conferences, medical summits and wellness expos
• Co-hosted wellness brunches or masterclasses with aligned lifestyle brands (fitness studios, luxury spas, nutritionists)
• Brand tables or sponsorships at high-net-worth community events (charity galas, ladies' lunches, corporate wellness days)
• Quarterly in-clinic educational talks or Q&A sessions with doctors, promoted to a curated guest list
• Digital activations: challenges, giveaways, or live series in collaboration with influencers or partner brands
• Present an events pipeline to the CEO each quarter with objectives, budgets, and expected outcomes.
• Manage all event logistics — venue, invitations, collateral, setup, and post-event follow-up campaigns.

5. Influencer & Partnership Collaborations

• Identify, vet and manage relationships with influencers and content creators aligned with the clinic's brand values.
• Negotiate collaboration terms, deliverables, and timelines, ensuring clear ROI expectations.
• Build an ongoing ambassador or affiliate programme that creates sustained organic reach.
• Identify non-competing luxury and wellness brands for co-marketing campaigns, package deals or cross-promotions.

6. B2B Business Development & Partnerships

• A core pillar of this role is proactively identifying and pursuing business-to-business opportunities that drive new patient pipelines and brand visibility.
• Responsibilities include:
• Research and approach corporate clients (HR managers, employee benefits providers) to offer corporate wellness programmes, group treatment packages, or clinic memberships for their team
• Identify and reach out to aligned luxury businesses hotels, private members' clubs, concierge services, high-end gyms, bridal boutiques, and spas, to establish referral or preferred partner arrangements
• Build relationships with referring professionals, GPs, dermatologists, cosmetic surgeons, physiotherapists and maintain a structured referral programme
• Approach real estate developers, lifestyle management companies and relocation services that serve high-net-worth residents
• Pitch the clinic for inclusion in luxury lifestyle guides, concierge apps and curated city directories
• Maintain a B2B pipeline tracker and present updates on outreach, conversion, and partnership value to the CEO monthly.

7. CRM, Lead Management & HubSpot

• Own and manage HubSpot CRM, including campaign builds, landing pages, email sequences, lead nurturing workflows, and lead source tracking.
• Ensure the reception captures, assigns, and follows up within all digital leads within agreed timeframes.

8. Reception Team Enablement & Messaging

• Together with the CEO develop and maintain a messaging framework for the reception/front-desk team that reflects the clinic's tone of voice across all patient touchpoints, WhatsApp, phone, email and in-person.
• Conduct regular briefings (minimum monthly) to update the team on current campaigns, active promotions, and running ads, ensuring they can speak confidently to patients who come in via marketing.
• Keeping updated simple reference documents, scripts, and FAQs that empower the reception team to convert inquiries effectively.
• Flag and address communication gaps that may be impacting patient experience or conversion rates.

9. Reporting & Analytics

• Produce a monthly marketing report covering: social growth, content performance, paid ads results, lead volume, booking conversion, and key campaign outcomes.
• Present findings and strategic recommendations to the CEO in a clear, visual format.

Experience & Background

• 5-10 years in a marketing role with at least 2 years in a managerial capacity.
• Proven experience managing or briefing creative teams (designers, videographers, or agencies).
• Background in healthcare, aesthetics, wellness, beauty, or luxury lifestyle is a strong advantage.
• Track record of growing brand presence and driving measurable business results.
• Demonstrable B2B outreach or partnership development experience.

Skills & Tools

• Meta Ads Manager and Google Ads, strategic and operational competency.
• HubSpot campaign creation, lead workflows, and reporting.
• Canva / Adobe Creative Suite, able to review and direct creative work with precision.
• Content strategy and copywriting, across social, email, and campaign formats.
• Project management, comfortable holding a team accountable to deadlines and deliverables.
• Data analysis, able to read performance dashboards and turn numbers into action.

Mindset & Qualities

• Strategic thinker who also executes, you bring ideas AND get them done.
• Strong aesthetic sensibility and instinct for luxury / wellness positioning.
• Commercially minded, you understand that great marketing drives bookings and revenue.
• Proactive and self-directed, you don't wait to be told what to do next.
• Excellent communicator across all levels.
• Resilient and adaptable in a fast-paced, patient-facing environment.
• Collaborative and emotionally intelligent.
• *This role is an opportunity for a talented marketer to help shape and grow a premium clinic brand from the inside.
• We offer a collaborative environment, direct access to leadership and the autonomy to make a real impact*