Marketing Manager

Marketing Manager – Job Role

Team & Strategy

• Develop and implement comprehensive marketing strategies aligned with business objectives.
• Lead, mentor, and coordinate the marketing team across campaigns and projects.
• Set KPIs, track performance, and optimize marketing initiatives for better ROI.
• Collaborate with sales, product, and leadership teams to ensure marketing efforts support business growth.

Digital Marketing

• Plan and manage digital campaigns across social media, search, email, and paid advertising platforms.
• Monitor analytics and campaign performance to improve engagement, traffic, and conversions.
• Manage marketing automation tools and CRM integrations to streamline campaigns.

WhatsApp Marketing

• Design and execute WhatsApp marketing campaigns for customer engagement, promotions, and lead nurturing.
• Segment audiences and personalize messaging to improve open and response rates.
• Ensure compliance with messaging regulations and best practices.

Influencer & Creator Partnerships

• Identify, onboard, and manage relationships with influencers, creators, and brand ambassadors.
• Negotiate collaboration agreements and campaign deliverables.
• Track partnership performance and measure impact on brand visibility and sales.

Developer & B2B Partnerships

• Build and maintain strategic partnerships with developers, agencies, and B2B clients.
• Coordinate joint marketing initiatives, co-branded campaigns, and networking opportunities.
• Support business development efforts through targeted outreach and relationship management.

Roadshows & Workshops

• Plan and execute roadshows, workshops, webinars, and offline events to promote the brand and generate leads.
• Coordinate logistics, vendor management, promotional materials, and attendee engagement.
• Evaluate event performance and gather insights for future improvements.

Lead Generation

• Develop and manage lead generation campaigns across digital and offline channels.
• Create funnels and nurturing strategies to convert prospects into qualified leads.
• Analyse lead quality, conversion rates, and campaign effectiveness to optimize results.

Content & Brand

• Oversee content creation for social media, websites, email campaigns, and marketing materials.
• Ensure consistent brand messaging, tone, and visual identity across all channels.
• Collaborate with designers, writers, and creators to produce engaging and high-quality content.

& Skills

• Bachelor’s /Master'sdegree in marketing, Business, Communications, or a related field.
• 3+ years of experience in marketing management or a similar role.
• Pay: AED3,000.00 - AED7,000.00 per month