Marketing Manager

Role Overview

1. Marketing Strategy & Leadership

• Develop and execute the overall marketing strategy for Zimaya Development in line with business and sales objectives
• Lead, manage, and mentor the in-house marketing team and external agencies
• Work closely with senior leadership, sales, and project teams to align marketing initiatives with project timelines
• Establish KPIs, performance benchmarks, and reporting frameworks

2. Brand Management & Positioning

• Own and enhance Zimaya Development’s brand identity across all platforms and touchpoints
• Ensure consistency in branding, messaging, and visual identity across digital, print, and on-ground marketing
• Position Zimaya Development as a trusted and premium real estate developer in the UAE market
• Oversee corporate communications, PR activities, and brand reputation management

3. Project Launches & Campaign Management

• Plan and execute end-to-end marketing for project launches, including teasers, launch campaigns, and post-launch support
• Coordinate with sales teams to deliver high-quality leads and marketing collateral
• Manage launch events, roadshows, exhibitions, and broker engagement campaigns
• Ensure timely delivery of all launch materials such as brochures, presentations, hoardings, and digital assets

4. Digital Marketing & Lead Generation

• Oversee performance marketing across digital platforms including Google, Meta, LinkedIn, and property portals
• Drive lead generation, conversion optimization, and CRM integration
• Monitor and analyze campaign performance to maximize ROI and lead quality
• Stay updated on digital trends, prop-tech tools, and real estate marketing innovations

5. Content, Creative & Media Management

• Lead content strategy including website content, social media, video, CGI, and storytelling for projects
• Oversee creative direction for all marketing materials, ensuring premium quality and brand alignment
• Manage relationships with creative agencies, videographers, media houses, and production vendors
• Approve all creative assets before release

6. Budgeting & Vendor Management

• Prepare and manage the annual marketing budget with strong cost control and ROI focus
• Negotiate and manage contracts with agencies, portals, media partners, and suppliers
• Track and report marketing spend against performance outcomes

7. Market Research & Competitive Analysis

• Conduct market research to identify buyer trends, pricing benchmarks, and competitor strategies
• Provide insights to leadership on market positioning, demand forecasts, and new opportunities
• Support feasibility studies and go-to-market strategies for upcoming projects

8. Reporting, Analytics & Compliance

• Present regular performance reports to senior management
• Ensure compliance with UAE real estate marketing regulations and RERA guidelines
• Maintain accurate records of marketing approvals, campaigns, and materials

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred)
• 8+ years of experience in real estate marketing, with at least 3–5 years in a leadership role
• Proven experience in project launches, developer branding, and lead generation in the UAE
• Strong leadership, communication, and stakeholder management skills

What We Offer

• Competitive salary and performance-based incentives
• Opportunity to build and lead the marketing function of a growing developer
• High-impact role with direct visibility to senior leadership
• Dynamic and collaborative work environment