Marketing Manager- Digital

Overview

• At Intrepid Travel we exist to inspire, create, share and lead the best travel experiences ever – for both people and the planet.
• We've been creating positive change through the joy of travel since 1989, and we’re proud to be a certified B Corp with 1000s of experiences in over 100 countries.
• We’re looking for a digitally fluent marketing leader who can drive growth across the full digital ecosystem, including paid media, website experience, SEO, CRM, and email marketing.
• The Marketing Manager, Digital, is responsible for driving customer acquisition, engagement, and revenue growth across the Canadian market through the execution of performance-driven, product-focused marketing campaigns.
• This role develops strong insights into local seasonality, market trends, and consumer behaviour, using those insights to inform targeted marketing strategies.
• Working collaboratively across teams, the role identifies the most effective channels to reach priority audiences, ensuring campaigns deliver measurable impact and support regional growth objectives.
• The successful candidate will own end-to-end digital performance, driving demand generation, conversion, and customer lifetime value through a connected approach to media, content, data, and customer experience.
• This is a full-time, permanent position with a hybrid work schedule based out of our Toronto, Ontario office.
• The role offers an annual salary of $80,000–$85,000 CAD, depending on experience, along with excellent benefits and perks.
• Some of the experience you’ll bring with you may include:
• 5+ years of experience in performance marketing, digital advertising, or growth marketing, preferably within travel, e-commerce, or another consumer-focused industry.
• Proven expertise in developing and executing customer-focused marketing strategies, with a strong understanding of market trends, seasonality, and consumer behaviour.
• Demonstrated experience leading multi-channel digital marketing initiatives across paid media, website, SEO, CRM, and email marketing.
• Deep understanding of customer journeys and full-funnel marketing strategies.
• Proven ability to design and execute tactical and product-focused marketing campaigns that drive measurable results, including customer acquisition, engagement, and revenue growth.
• Strong analytical skills, with a data-driven mindset and the ability to translate insights into actionable strategies.
• Experience identifying and leveraging the most effective marketing channels to reach and engage target audiences.
• Exceptional project management and organizational skills, with the ability to manage multiple campaigns, meet deadlines, and collaborate effectively across teams.
• Strong communication and interpersonal skills, with experience building relationships across internal stakeholders and external agency partners.
• Please note:
• We recognize that AI use in applications is becoming more common. We run all applications through an AI washer, so if you choose to use AI, please do so with care and include something personal – it really makes a difference!
• AI-enabled tools may be used to support certain parts of the recruitment process, such as application screening or interview scheduling. However, all hiring decisions are made by human reviewers.
• We also reserve the right to close this advert earlier than stated if we receive a high volume of applications
• Our people reflect the diversity of our customers and the communities we visit:
• Intrepid is made up of 71 nationalities in over 30 countries, and we recognise that diversity makes us a stronger business.
• We support a culture where people can be themselves and encourage applications from people of all backgrounds.
• Including First Nations People, LGBTQI+ people, those living with a disability, or from disadvantaged backgrounds, and all people from different ethnicities, races, and religions.
• Rewarding and developing our people is important to us, some of our work perks include:
• Flexible work arrangements, work-from-home and the ability to 'work from anywhere' 4 weeks a year
• A free Intrepid trip every year, plus generous discounts for families, and close friends
• 5 extra days of leave a year for use on Intrepid trips
• A minimum of 10 weeks paid parental leave for all parents, and other additional leave provisions.
• Access to e-learning platforms, professional development and mentor programs
• 20 hours of volunteer leave every year to use on causes most important to you
• Employee Assistance Program, a 24/7 service that offers counselling for you and your family
• We are Real.
• Together.
• Ambitious.
• Impactful.
• These are our values and to us they're more than just words, they are the pillars of our success and every day it's our people and the work they do that bring them to life.