Marketing Manager
Role Overview
The marketing lead in Corporate Ops takes new company brands from concept to launch and builds growth engines for acquired or backed businesses.
The role is hands-on, includes direct marketing work and managing agencies and creators, and reports results in numbers.
As portfolio companies build their own marketing teams, the manager hands over and moves to the next company.
Key Skills for This Role
Full Job Posting
About NRML Holding
NRML Holding is a Dubai-based private equity firm that builds companies, acquires and operates profitable businesses, backs early founders, and invests in growing companies.
A central Corporate Ops team supports finance, legal, hiring, brand, technology, and supply across businesses in AI, Tech, Health, FMCG, F&B, Sports, and Vehicles.
NRML Foods is a premium better-for-you food and wellness platform for the Gulf.
About the role
The marketing lead in Corporate Ops takes new company brands from concept to launch and builds growth engines for acquired or backed businesses.
The role is hands-on, includes direct marketing work and managing agencies and creators, and reports results in numbers.
As portfolio companies build their own marketing teams, the manager hands over and moves to the next company.
Role responsibilities
- Plan launch research: market sizing, competitor and pricing scans, customer interviews, and surveys, starting in the UAE and expanding to Saudi Arabia and the GCC.
- Define customer profiles; develop and test value propositions and positioning; recommend pricing and promotions with finance while protecting margin and brand position.
- Run paid social, search, retail, and e-commerce campaigns with clear budgets and targets; develop content strategies, calendars, and brand voice.
- Manage UGC end to end, including creators, briefs, contracts, usage rights, and performance tracking.
- Grow organic search through site structure, keywords, content, and technical basics in English and Arabic.
- Find and close partnerships, collaborations, creator and athlete deals, and retailer co-marketing within budgets and in line with UAE media and advertising regulations.
- Apply brand and launch checklists and approve creative; own budgets and report monthly on reach, cost per customer, conversion, retention, and return on spend.
- Manage agencies, freelancers, and creators, and build a partner bench the group can use.
Must-have qualifications
- 5–8 years in marketing, including at least 2 years leading end-to-end campaigns with budget responsibility.
- Provable hands-on experience in market research, campaigns, content strategy, UGC, target audience, value proposition, pricing, partnerships, and SEO.
- Comfort building budgets, reading dashboards, and making data-informed decisions.
- Experience marketing to consumers in the UAE or wider GCC.
- Clear, concise English writing and ability to manage multiple brands.
Nice-to-have qualifications
- Branding experience creating or refreshing identities, including naming, positioning, visual identity, and tone of voice, in collaboration with designers.
- Experience launching a brand, product, or company from zero in a startup, venture studio, or new-business team.
- Arabic language skills are a nice-to-have.
One-year success measures
Each company launched has researched customers, a tested value proposition, agreed pricing, and a launch plan.
Companies meet growth targets agreed with general managers, such as customer acquisition cost, sales, or sign-ups.
A functioning UGC and creator program, with organic search traffic growing month over month.
At least three partnerships are live and producing measurable results.
A marketing playbook is ready for the next NRML company to use.
Compensation and benefits
- Salary of AED 18,000–22,000 per month.
- UAE employment visa, Emirates ID, health insurance, annual leave, and end-of-service benefits in line with UAE Labour Law.
- Annual flight, performance bonus, and learning budget depend on year-end company performance.
- Opportunity to launch and grow companies across seven sectors alongside experienced business operators.
Application
- Applicants are asked to send a CV and portfolio and briefly describe a brand they took to market, what they changed, and the outcome.
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