Marketing Manager - Brand & Growth
Role Overview
HATTAN is a UAE-born fragrance startup building a globally recognised fragrance house with a contemporary creative vision and exceptional customer experience.
The Marketing Manager will lead HATTAN’s next stage of growth, work directly with the founder, develop strategy, lead execution, and manage the approved marketing budget.
The role covers brand, consumer, and commercial growth rather than only digital marketing, performance, PR, or social media.
Key Skills for This Role
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About the Job
HATTAN is a UAE-born fragrance startup building a globally recognised fragrance house with a contemporary creative vision and exceptional customer experience.
The Marketing Manager will lead HATTAN’s next stage of growth, work directly with the founder, develop strategy, lead execution, and manage the approved marketing budget.
The role covers brand, consumer, and commercial growth rather than only digital marketing, performance, PR, or social media.
Key Responsibilities
- Develop marketing strategy with the founder and build HATTAN’s brand presence as a globally relevant fragrance house.
- Create UAE, GCC, and international go-to-market strategies covering consumer insight, positioning, channels, launches, and commercial objectives.
- Lead fragrance launches from target customer, positioning, and storytelling through market execution and performance evaluation.
- Plan campaigns and launches across e-commerce, retail, content, influencers, PR, partnerships, and events.
- Manage budget, agencies, specialists, content, creative direction, market activations, and marketing performance measurement.
- Use customer insight, trends, market opportunities, and competitor activity to guide positioning and expansion decisions.
- Build and develop the future marketing team while remaining close to execution, analysing outcomes, and solving problems directly.
What We’re Looking For
- 5–8 years of marketing experience with meaningful responsibility for strategy, execution, and results.
- Hands-on experience in fragrance, beauty, skincare, cosmetics, or personal care is required.
- Proven experience with go-to-market strategy, product or brand launches, and measurable commercial results.
- Experience managing budgets, agencies, specialists, or internal teams and improving a marketing function or way of working.
- Strong understanding of brand strategy, digital marketing, performance, e-commerce, CRM, content, influencer marketing, PR, market entry, and customer experience.
- UAE or GCC experience is preferred but not essential; Arabic is advantageous but not essential.
- Strong written and verbal English communication, with an entrepreneurial and commercially minded approach.
- Willingness to work full-time from HATTAN’s office in Abu Dhabi.
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