Marketing Manager
Role Overview
Lead marketing strategies that strengthen brand visibility, generate qualified leads, support sales growth, and improve competitive positioning across local and international markets.
The role combines strategic planning, integrated campaign execution, market analysis, budget management, and measurable performance outcomes.
Key Skills for This Role
Full Job Posting
About the company
Property Shop Investment is a real estate firm founded in 2007 and headquartered in Abu Dhabi, with activities spanning brokerage, development consultancy, marketing, investment advisory, and property management.
The company describes an international presence and a diverse team representing more than 70 nationalities.
Role overview
Lead marketing strategies that strengthen brand visibility, generate qualified leads, support sales growth, and improve competitive positioning across local and international markets.
The role combines strategic planning, integrated campaign execution, market analysis, budget management, and measurable performance outcomes.
Responsibilities
- Develop marketing strategies aligned with company objectives, target audiences, and growth plans; identify trends, customer preferences, and opportunities.
- Plan and manage digital and traditional campaigns across advertising, social media, email, content, print, and events.
- Oversee the website, social media, listings, and digital platforms; manage SEO and SEM to improve visibility, traffic, rankings, and leads.
- Develop marketing content and maintain consistent messaging, visual identity, and communication standards.
- Create lead-generation strategies and monitor lead quality, conversion rates, cost per lead, and campaign performance.
- Conduct market research and competitor analysis; report on metrics and ROI and recommend campaign improvements.
- Manage marketing budgets and coordinate with sales, designers, photographers, agencies, and other stakeholders.
- Manage concurrent initiatives and deadlines, stay current on marketing technologies and digital trends, and support HSE requirements within the area of responsibility.
Qualifications and experience
- Bachelor’s degree in Marketing, Business Administration, International Business, or a related field.
- At least 6 years of relevant marketing experience and substantial international marketing management experience.
- Proven experience developing international marketing strategies and managing integrated digital and traditional campaigns.
- Experience in lead generation, brand development, campaign optimization, marketing analysis, budget management, and ROI evaluation.
- Experience coordinating cross-functional teams and external partners.
- Strong understanding of international markets, customer behavior, and cultural differences; knowledge of digital and traditional marketing channels, SEO, SEM, paid advertising, social media, email, and content marketing.
- Strong analytical, project management, planning, prioritization, interpersonal, and collaboration skills; ability to manage multiple campaigns and deadlines.
- Arabic is required.
Performance measures
Performance includes campaign ROI, business alignment, lead generation and conversion, cost per lead, social and email engagement, content performance, brand consistency, and website traffic.
Additional measures include organic search performance, SEO rankings, SEM return on investment, budget efficiency, timely delivery, brand recognition, and market positioning.
Application
- Applicants are asked to submit a CV highlighting relevant experience, marketing achievements, and expertise.
Workplace
- Work location is in person.
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